HR Program Consultant, Health & Welfare

This position is the organization’s subject-matter expert focused on the strategy, analysis, and administration of the company's self-funded Medical plan, as well as the fully insured Dental and Vision (MDV) plans. This role manages programs with significant financial exposure and operates with minimal supervision, ensuring all health plans adhere to plan provisions and regulatory guidelines. This role analyzes trends and industry best practices to maintain a competitive, compliant, and cost-effective benefits offering, supporting our Total Rewards program and overall employee well-being.

About the company

Lamar’s Corporate Office in Baton Rouge, LA is home to over 250 professionals from every walk of corporate life. We enjoy a beautifully renovated office building with a modern design, a beverage refreshment station, a relaxing dining area, amazing holiday parties, and a quaint outdoor patio to enjoy the good weather days. Lamar is a certified Great Place to Work, with 86% of employees in agreement. Lamar Advertising has also been named as a “Best Company to Work For” in U.S. News & World Report’s annual ranking.

Responsibilities

• Research, analyze, evaluate, and administer the company's Medical, Dental, and Vision benefit plans alongside an extended portfolio including prescription drug management, HSA plan, specialty pharmacy carve-outs, clinical care management, EAP, and digital health solutions.
• Manage complex vendor relationships across this full ecosystem, ensuring cost-effectiveness and program efficiency for a significant medical plan investment.
• Serve as the primary internal point of escalation for complex member issues, coordinating across carriers, PBMs, specialty vendors, and plan counsel to drive timely and compliant resolution.
• Ensure complete compliance with all applicable governmental, state, and federal regulations related to health and welfare plans, including ACA, ERISA, COBRA, HIPAA, and MHPAEA.
• Own or coordinate required regulatory filings including PCORI fees, RxDC reporting, 1095-C/1099-HC, gag clause attestations, and Summary Annual Reports.
• Partner with legal counsel and external advisors to maintain plan documents, SPDs, SMMs, and plan amendments, ensuring alignment between plan documents, administrative practices, and vendor setup.
• Monitor legislative and regulatory developments and recommend timely plan or process updates accordingly.
• Partner with benefits consultants and brokers to analyze claims utilization data, model plan design scenarios, and develop multi-year health plan strategy with a focus on cost containment and maximizing ROI on the significant plan investment.
• Translate analytical outputs and broker recommendations into actionable proposals for leadership.
• Lead evaluation and implementation of new point solutions and programs — including specialty carve-outs and decision support tools — from vendor selection through legal review, SPD integration, testing, and communications launch.
• Serve as the subject matter expert for benefits operations, including open enrollment, qualifying life events, eligibility rules, and HSA contributions, with execution support from HRIS.
• Provide direction and issue resolution when exceptions, escalations, or process decisions arise.
• Maintain SOPs, project trackers, and program documentation for all benefits initiatives.
• Provide comprehensive employee communication and education on health plans, efficient issue resolution, and clear plan clarification for all health and welfare coverage.
• Develop announcement emails, intranet content, and manager talking points that translate complex regulatory and benefit topics into plain language for a diverse, multi-state workforce.

Requirements

• Deep familiarity with standard concepts, practices, and procedures within self-funded health and welfare benefits administration.
• Creativity and latitude for evaluating and modifying plans to accomplish goals and leading complex vendor relationships.
• Ability to partner with brokers and consultants to interpret claims data, utilization trends, and plan design scenarios and translate findings into strategic recommendations.
• Strong knowledge of federal and state health and welfare regulations including ACA, ERISA, HIPAA, MHPAEA, and PCORI.
• Excellent written and verbal communication skills with the ability to simplify complex topics for non-expert audiences.
• Proficiency in leveraging AI tools and platforms for HR functions such as data analysis and process automation, with a strong understanding of ethical AI usage, data privacy, and bias mitigation.

Qualifications

• Required: Bachelor's degree in Human Resources or a related field.
• 8–10+ years of experience in benefits or a related HR area, with a strong focus on self-funded health and welfare plan administration.
• Demonstrated experience in financial modeling, including claims utilization analysis and plan design scenario modeling.
• Proven ability to partner with brokers, actuaries, and external consultants to evaluate vendor performance and design competitive benefits programs.
• Track record of developing and executing multi-year health plan strategies with a focus on cost containment and maximizing return on investment (ROI).
• Preferred: CEBS, CBP, PHR/SPHR, or SHRM-CP/SCP certification.

Benefits

• Monday-Friday 8a-5p work schedule
• Competitive salary
• 120 hours of paid time off (PTO) that increases with tenure
• 12 paid company holidays, including President's Day and Juneteenth
• Comprehensive training program
• Career advancement opportunities
• Ongoing professional development and internal leadership programs
• Multiple medical plan options and health savings account
• Hospital, Critical Illness, and Accident coverage
• Short & long-term disability and paid parental leave
• Employee Stock Purchase Plan
• 401k plan with company match
• Up to $1,200 value in employer-paid HSA contributions and cash rewards for engaging in our wellness program

About the work environment

The primary work environment is an office. The physical demands for this position include light to moderate lifting, seeing (with a focus on reading), sitting more than 50% of the time, talking, and walking. Nights spent traveling, away from home, are less than 10%.

About Lamar

Founded in 1902, Lamar Advertising Company is one of the largest outdoor advertising companies in the world. With over 360,000 displays across the United States and Canada, Lamar is dedicated to helping both local businesses and national brands reach broad audiences every day. We provide ad space through billboards, interstate logos, handpainted murals, transportation and airports, and the largest network of digital billboards in the United States. We live by the Golden Rule, and we operate with honesty and integrity in every aspect of our business. We are open with our employees, transparent with our customers, and loyal to the communities in which we serve. While Lamar is a large company, each office has its own culture and family atmosphere, making employees feel connected both locally and nationally. We are committed to sustainable and environmentally friendly business practices and use a number of innovative strategies to reduce our environmental impact.