How Brands Grow: Byron Sharp's Challenge

Here’s the reformatted job posting in clean, semantic HTML (though this appears to be a lesson description rather than a job posting—let me know if you'd like it structured differently):

Learning Outcomes

• Explain Byron Sharp’s six key principles and the evidence supporting them.
• Describe the tension between Sharp’s approach and traditional positioning strategies.
• Apply mental and physical availability as strategic priorities alongside differentiation (dif).