House Brand Product Coordinator – BMW

Position Description

The House Brand Product Coordinator is responsible for our catalog of BMW house brand products - this includes maintaining existing products and driving new product development. The House Brand Product Coordinator will maintain existing products in the following capacity; ensure products are competitively priced and positioned on a regular cadence, maintain healthy inventory levels, and resolve any quality concerns that arise promptly. He or she will also be responsible for collaborating cross-team in creating and executing on a compelling new product development roadmap.

Responsibilities

• Drive sales, gross profit dollar, and margin rate for BMW house brands to meet or exceed the specified budget.
• Ensure we have accurate forecasting for projected volume, partnering with S&P to maintain healthy inventory levels on all BMW house brand products.
• Gather customer insights and create a 12-18-month compelling new product roadmap.
• Determine specifications of new product concepts in collaboration with product and engineering while considering needs of the customer and wants of the enthusiast community.
• Define a clear ROI for each product line or product that is being contemplated for development.
• Partner closely with the R&D, S&P, Product, and Marketing teams to turn the product roadmap into sellable inventory at or under both time to market goals and project budgets.
• Set competitive and compelling retail prices.
• Attractively and precisely merchandise products on our customer-facing websites.
• Accountable for individual product success in the form of delivering on agreed-upon forecasted ROI.
• Partner with Marketing team to build and maintain an on-going marketing calendar to ensure that house brand products are promoted regularly via our websites, email, paid search, SEO, social and other means.
• Aid in finding influencers that can be utilized to promote new products.
• Maintain house brand product lines in terms of merchandising, inventory, and competitive pricing/positioning.
• Sourcing vehicles required for test installations.