Hospice Community Liaison

About the role

The Community Liaison serves as a key ambassador for Hospice of the North Coast, promoting our mission and services ethically and professionally within skilled nursing facilities, assisted living communities, physician offices, and the broader community.

Responsibilities

• Develop and maintain strong referral relationships with physicians, skilled nursing facilities, Assisted livings, community partners and community organizations
• Represent Hospice of the North Coast with professionalism, compassion, integrity, and a strong understanding of hospice philosophy and eligibility criteria
• Execute strategic outreach plans focused on growing referrals and strengthening market presence
• Conduct routine field visits, follow-up calls, in-services, educational presentations, and community events
• Prioritize and manage high-value referral accounts through consistent relationship management and strategic planning
• Utilize CRM systems (HubSpot) to document outreach activity accurately and consistently
• Collaborate closely with admissions, clinical teams, and leadership to ensure smooth referral-to-admission transitions
• Respond promptly and professionally to referral partner and community inquiries
• Identify new business development opportunities while strengthening existing partnerships
• Participate actively in community organizations, networking groups, and professional development opportunities
• Maintain visibility within assigned territory by monitoring referral trends

Requirements

• Minimum 2 years of healthcare marketing experience in hospice, home health, home care, palliative care, or senior services
• Strong knowledge of hospice philosophy, Medicare guidelines, and referral processes
• Demonstrated success building and maintaining referral relationships
• Excellent communication, presentation, and interpersonal skills
• Highly organized with the ability to manage multiple priorities independently
• Experience using CRM platforms and tracking outreach metrics
• Professional, self-motivated, and goal-oriented with strong follow-through
• Able to collaborate effectively with interdisciplinary teams
• Bachelor's degree preferred
• Valid driver's license, reliable transportation, and auto insurance required

Qualifications

The ideal candidate is compassionate, accountable, strategic, and relationship-driven. They are comfortable working independently in the field while staying highly connected with internal teams. They understand that hospice outreach is built on trust, education, consistency, and service excellence.

Skills

• Exceptional communication and interpersonal skills
• Strong organizational and time management skills
• Proficiency in CRM platforms
• Ability to build and maintain relationships
• Knowledge of hospice philosophy and Medicare guidelines

Benefits

At Hospice of the North Coast, we offer a supportive and collaborative work environment where employees can thrive. Our team values integrity, teamwork, communication, and community impact.

Pay

Compensation and benefits are competitive and commensurate with experience.

Schedule

Flexible schedule to accommodate the needs of the position and the community.