HORIZON BRANDS: AMAZON MARKETPLACE MANAGER

Key Responsibilities

• Create and execute a comprehensive strategy for product listings, pricing, promotions, and advertising on Amazon.
• Monitor and analyze marketplace trends, competitor activities, and customer behavior to identify opportunities.
• Direct creative team to produce main and stack images that maximize CTR and CVR.
• Optimize sales copy with relevant keywords and compelling product descriptions to enhance search visibility and conversion rates.
• Implement A/B testing to improve conversion rates.
• Ensure compliance with Amazon's policies and guidelines for product listings.
• Collaborate with the supply chain team to ensure adequate stock levels, timely replenishment, and forecast demand.
• Address any logistics or fulfillment issues promptly.
• Monitor inventory performance metrics to avoid stockouts and overstock situations.
• Analyze sales data, customer feedback, and performance metrics to identify areas for improvement.
• Generate weekly reports to inform stakeholders of performance and areas of improvement.
• Track key performance indicators (KPIs) such as impressions, click-through rate (CTR), conversion rate (CVR), and advertising cost of sale (ACOS).
• Develop and manage Amazon PPC campaigns (e.g. Sponsored Products, Sponsored Brands) to increase product visibility and drive sales.
• Plan and execute promotions, discounts, and deals (e.g. Lightning Deals, Best Deals, Coupons) to stimulate demand and attract new customers.
• Execute strategies that send external traffic from social media platforms like TikTok and Instagram to our Amazon listings.
• Thoroughly monitor customer reviews and feedback to maintain a positive brand reputation.
• Implement strategies to improve customer satisfaction and loyalty on the platform.
• Work closely with marketing, new product development, and customer service teams to ensure alignment and support for Amazon initiatives.
• Collaborate with external partners (PPC management software) and vendors to enhance the marketplace strategy.
• Stay updated on changes in Amazon's policies, guidelines, and marketplace trends to ensure compliance and adaptability.
• Participate in relevant training and professional development opportunities.

Skills

• In-depth knowledge of Amazon Seller Central, FBA, and Amazon advertising.
• Strong analytical skills with proficiency in data analysis and reporting tools.
• Excellent organizational and project management abilities.
• Exceptional communication skills, both written and verbal.
• Proficiency with e-commerce tools and platforms; experience with third-party Amazon management software is a plus.

Attributes

• Strategic thinker with the ability to execute detailed plans.
• Self-motivated and results-oriented.
• Able to work collaboratively in a team environment.
• Up-to-date with the latest trends and best practices in e-commerce and online marketing.