Heathers Manor-Community Relations Director

About the role

Heathers Manor, a Transforming Age community located in Crystal, MN, seeks a Community Relations Director passionate about connecting seniors and their families with a warm and welcoming place to call home. This role focuses on building relationships, guiding families through the move‑in journey, growing referral partnerships, and sharing the community’s story with heart and professionalism.

Responsibilities

• Drive occupancy and revenue targets by maintaining building at or above budgeted monthly occupancy.
• Handle and coordinate all aspects of the sale process: inquiry calls, cold calling, conducting tours, follow‑up calls, lead management software updates, and closing sales.
• Ensure community and staff backup scheduling for tours and onsite visits so future resident inquiries are handled timely.
• Work closely with the management team to develop and implement strategies and an ongoing 90‑day plan for increasing qualified inquiries, traffic, and sales.
• Compile a weekly marketing report for corporate on inquiries, tours, move‑ins, move‑outs, and outreach.
• Maintain timely data entry and documentation into lead management software.
• Maintain a “Next steps” schedule and drive continuous customer care with frequent contact.
• Identify and maintain key relationships with community and professional sources.
• Participate with the management team to assist staff as needed with facility upkeep, resident/family communications, facilitation of in‑house and sales training and enablement.
• Promote the Mission, Vision, and Values of Transforming Age in all areas of responsibility.
• Perform other duties as assigned.

Requirements

• Bachelor’s degree with an emphasis in marketing or sales, or equivalent combination of education and experience.
• Five years’ experience in marketing and sales preferred; experience and/or knowledge of the senior living industry.
• Previous management experience preferred.
• Possess a current driver’s license.
• Completion of a background check; drug screen, TB test, fingerprint, and/or physical may be required depending on state/local guidelines.

Skills

• Excellent communication and relationship‑building skills.
• Ability to multi‑task and work on multiple projects.
• Proficiency with Microsoft Office Suite.
• Desire and ability to relate to and continue learning about the senior population.

Benefits

• Medical, Dental, Vision Care, and Retirement plans for full‑time team members.
• Generous Paid Time Off.
• Work/life balance.
• Other unique perks for full‑time and part‑time team members.

Pay

$68,000‑$75,000 plus commission (DOE).

Schedule

Full‑time position.