Healthcare Segment Marketing Manager
Rackspace Technology · United States · 1 mo ago
RemoteRemoteMarketing$100k/yrFull-time
We need to output HTML fragment with sections: headings for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We must remove boilerplate, navigation, legal, EEO, etc. Also remove duplicated lines. Keep all substantive info.
We need to parse the job posting.
Key info:
- Title: Healthcare Segment Marketing Manager (but we don't repeat as heading)
- Work Location: United States of America Seattle, WA area is preferred. If located near Rackspace headquarters in San Antonio, TX, hybrid schedule: two days in office, three days WFH. If not near San Antonio, may work 100% remotely.
- Travel: Domestic travel required to support healthcare community events and alliance/field presence up to 30%
- Sponsorship: This role is not sponsorship eligible. Candidates need to be legally allowed to work in the US for any employer.
- Critical Competencies (list)
- Key Responsibilities (list)
- Knowledge (list)
- Skills (list)
- Experience And Education (list)
- Compensation: range $99,704 to $146,270.30 USD/year. Pay based on market location, may vary. Also mentions incentive compensation opportunities: annual bonus/incentives, equity awards, ESPP.
- Benefits: mention "Learn more about benefits at Rackspace." No specific benefits listed. So we cannot create Benefits section unless specific content. The posting only says "Learn more about benefits at Rackspace." That's not specific benefit details. According to rules: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits: we have no specific benefit details, just a generic line. So we should not create Benefits section.
- Pay: we have compensation range. So we can create Pay section with that info.
- Schedule: we have work location/hybrid/remote details. That's schedule info. So we can create Schedule section.
- About the role: we have a paragraph at start describing role. That's suitable for About the role.
- Responsibilities: we have Key Responsibilities section.
- Requirements: maybe combine Experience And Education and Knowledge? The rules: Use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what to put where. The posting has "Knowledge", "Skills", "Experience And Education". Could map Knowledge to Requirements? Or Qualifications? Usually Requirements = experience/education. Qualifications = knowledge/skills. But we need to follow instruction: use headings for those specific names if we have content. We can create sections: Requirements (experience/education), Qualifications (knowledge), Skills (skills). Or we could combine. The instruction: "Use
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections that have real specific content.
We must remove boilerplate, navigation, legal, EEO, etc. Also remove duplicated lines. Keep all substantive info.
We need to parse the job posting.
Key info:
- Title: Healthcare Segment Marketing Manager (but we don't repeat as heading)
- Work Location: United States of America Seattle, WA area is preferred. If located near Rackspace headquarters in San Antonio, TX, hybrid schedule: two days in office, three days WFH. If not near San Antonio, may work 100% remotely.
- Travel: Domestic travel required to support healthcare community events and alliance/field presence up to 30%
- Sponsorship: This role is not sponsorship eligible. Candidates need to be legally allowed to work in the US for any employer.
- Critical Competencies (list)
- Key Responsibilities (list)
- Knowledge (list)
- Skills (list)
- Experience And Education (list)
- Compensation: range $99,704 to $146,270.30 USD/year. Pay based on market location, may vary. Also mentions incentive compensation opportunities: annual bonus/incentives, equity awards, ESPP.
- Benefits: mention "Learn more about benefits at Rackspace." No specific benefits listed. So we cannot create Benefits section unless specific content. The posting only says "Learn more about benefits at Rackspace." That's not specific benefit details. According to rules: never create Pay/Schedule/Benefits sections unless the posting actually states them. Benefits: we have no specific benefit details, just a generic line. So we should not create Benefits section.
- Pay: we have compensation range. So we can create Pay section with that info.
- Schedule: we have work location/hybrid/remote details. That's schedule info. So we can create Schedule section.
- About the role: we have a paragraph at start describing role. That's suitable for About the role.
- Responsibilities: we have Key Responsibilities section.
- Requirements: maybe combine Experience And Education and Knowledge? The rules: Use headings for Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to decide what to put where. The posting has "Knowledge", "Skills", "Experience And Education". Could map Knowledge to Requirements? Or Qualifications? Usually Requirements = experience/education. Qualifications = knowledge/skills. But we need to follow instruction: use headings for those specific names if we have content. We can create sections: Requirements (experience/education), Qualifications (knowledge), Skills (skills). Or we could combine. The instruction: "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It says e.g., not mandatory to use all. We should include sections only when posting has real specific content. So we can include About the role, Responsibilities, Requirements (experience/education), Qualifications (knowledge), Skills (skills), Pay, Schedule. Possibly also include "Critical Competencies" but that's not in the list; we could treat as part of Qualifications or Skills? But we should not invent headings not listed. However we could include a section for "Critical Competencies" if we want, but the instruction says use those headings as examples; not strictly limited to them? It says "Use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests we can use those headings; but we could also use other headings if needed? Safer to stick to those. We can incorporate critical competencies into Qualifications or Skills.
We need to preserve all substantive information. So we must include the critical competencies list somewhere. Could put under Qualifications as a list.
Similarly, we need to include the "Knowledge" list, "Skills" list, "Experience And Education" list.
We need to avoid duplication. Ensure we don't repeat same info.
Let's extract each piece.
About the role (first paragraph):
"As the Healthcare Segment Marketing Manager, you will own the Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace’s corporate Healthcare narrative and ensuring consistency across regions in partnership with International Marketing. This senior individual contributor translates business and sales priorities into integrated, account- and pipeline-focused marketing programs spanning ABM, field and executive engagement, digital, content, industry communities, and strategic alliances. The role partners closely with Sales and cross-functional Marketing teams to generate qualified demand, create and influence pipeline, accelerate priority accounts, and strengthen Rackspace’s position within the Healthcare market. You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes."
That's the About the role.
Responsibilities: The "Key Responsibilities" bullet list.
Let's extract each bullet:
- Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans.
- While the role is Americas-based, serves as the marketing lead for Rackspace’s corporate Healthcare narrative and works closely with International regional marketing teams to ensure consistency of messaging and positioning across markets.
- Operates as a senior individual contributor with both strategic and hands-on execution responsibility.
- Translates business and sales priorities into actionable programs and drives them from strategy through execution and measurement, leveraging internal marketing capabilities and managing external agencies and vendors when additional expertise or execution capacity is required.
- Develops and executes integrated, omnichannel Healthcare programs designed to generate qualified leads, create and influence pipeline, and accelerate priority accounts. Programs may include ABM, digital and social media, email, webinars, third-party and sponsored events, executive engagements, field programs, content, and partner-led activation.
- Partners closely with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities; establish appropriate marketing plays; and ensure leads and account engagement are effectively transitioned into sales follow-up and measurable pipeline.
- Maintains strong campaign attribution and visibility into sourced and influenced pipeline.
- Builds and sustains Rackspace’s presence across key Healthcare communities, including HIMSS, CHIME, KLAS, This Week Health, 229 Project, and others, using consistent engagement, thought leadership, executive participation, and targeted programs to strengthen market credibility and create demand.
- Develops and leverages relationships across the Rackspace alliance ecosystem, including Dell Technologies, AMD, and other strategic partners, to build joint Healthcare programs, extend market reach, engage target accounts, and generate incremental pipeline.
- Owns the Healthcare messaging and content framework, ensuring the Healthcare content library, campaign assets, web presence, sales enablement, and thought leadership remain current and consistent with approved corporate positioning, solutions, and market priorities.
- Develops and manages the Healthcare marketing budget based on segment priorities, target-account opportunities, growth objectives, and expected pipeline contribution. Makes investment recommendations and continuously evaluates program performance and ROI.
- Collaborates across the broader Rackspace Marketing organization—including Demand Operations, Product Marketing, Creative, Partner Marketing, etc., to bring integrated Healthcare programs to market while maintaining clear segment ownership.
- Measures marketing performance across lead generation, account engagement, pipeline creation and influence, conversion, and program ROI, using insights to optimize the marketing mix and investment decisions.
- Prepares and communicates Healthcare marketing strategy, pipeline contribution, program performance, insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions.
That's responsibilities.
Now Requirements: Experience And Education.
Extract:
- High School Diploma or regional equivalent required.
- Bachelor's Degree required, preferably in a field related to the role.
- At the manager's discretion, additional relevant experience may substitute for the degree requirement.
- 8 – 11 years of B2B marketing experience, with demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.
- Proven track record of building and running integrated, omnichannel programs that generate qualified demand and create or influence pipeline.
- Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment.
- Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities.
That's experience/education.
Now Qualifications: Knowledge list.
Extract:
- Advanced understanding of B2B marketing strategy, demand generation, Account-Based Marketing (ABM), field marketing, customer lifecycle, and integrated campaign execution.
- Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI.
- Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications.
- Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies.
- Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.
- Desired: Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations, including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or demonstrated ability to ramp quickly in complex, regulated industries.
That's knowledge.
Now Skills list:
Extract:
- Account-Based Marketing (ABM)
- B2B Demand Generation
- Segment & Go-to-Market Strategy
- Integrated Campaign Development
- Field & Event Marketing
- Lead Generation & Pipeline Management
- Marketing Attribution & Performance Measurement
- Sales & Marketing Alignment
- Executive & Stakeholder Management
- Partner & Alliance Marketing
- Budget Management & ROI Optimization
- Program & Project Management
- Collaboration tools like Asana
- Agency & Vendor Management
- Data Analysis & Marketing Insights
- Marketing Automation / HubSpot
- CRM / Salesforce
- Content & Messaging Development
- Executive Communication & Presentation
- AI-Assisted Marketing Workflows
Now Critical Competencies list (we need to include somewhere). Could be under Qualifications as a list, or maybe under Skills? But we already have Skills. Perhaps we add a section "Qualifications" that includes both Knowledge and Critical Competencies. Or we could add a separate section "Critical Competencies" but not in the allowed headings. Safer to incorporate into Qualifications.
Thus Qualifications section will contain both Knowledge and Critical Competencies as sub-lists? We could just combine them into one list under Qualifications. But we need to preserve all info; we can make two subheadings? Not allowed to add extra headings beyond . Could use
for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." That suggests we can use those headings; but we could also use other headings if needed? Safer to stick to those. We can incorporate critical competencies into Qualifications or Skills.
We need to preserve all substantive information. So we must include the critical competencies list somewhere. Could put under Qualifications as a list.
Similarly, we need to include the "Knowledge" list, "Skills" list, "Experience And Education" list.
We need to avoid duplication. Ensure we don't repeat same info.
Let's extract each piece.
About the role (first paragraph):
"As the Healthcare Segment Marketing Manager, you will own the Healthcare segment marketing strategy and execution for the Americas, serving as the marketing lead for Rackspace’s corporate Healthcare narrative and ensuring consistency across regions in partnership with International Marketing. This senior individual contributor translates business and sales priorities into integrated, account- and pipeline-focused marketing programs spanning ABM, field and executive engagement, digital, content, industry communities, and strategic alliances. The role partners closely with Sales and cross-functional Marketing teams to generate qualified demand, create and influence pipeline, accelerate priority accounts, and strengthen Rackspace’s position within the Healthcare market. You will be responsible for strategy through execution and measurement, including messaging, budget management, agency and vendor oversight, performance optimization, and reporting on marketing contribution to business outcomes."
That's the About the role.
Responsibilities: The "Key Responsibilities" bullet list.
Let's extract each bullet:
- Owns the Healthcare segment marketing strategy and execution for the Americas, including audience definition, segmentation, positioning, go-to-market priorities, and integrated marketing plans.
- While the role is Americas-based, serves as the marketing lead for Rackspace’s corporate Healthcare narrative and works closely with International regional marketing teams to ensure consistency of messaging and positioning across markets.
- Operates as a senior individual contributor with both strategic and hands-on execution responsibility.
- Translates business and sales priorities into actionable programs and drives them from strategy through execution and measurement, leveraging internal marketing capabilities and managing external agencies and vendors when additional expertise or execution capacity is required.
- Develops and executes integrated, omnichannel Healthcare programs designed to generate qualified leads, create and influence pipeline, and accelerate priority accounts. Programs may include ABM, digital and social media, email, webinars, third-party and sponsored events, executive engagements, field programs, content, and partner-led activation.
- Partners closely with Healthcare Sales to identify priority accounts, audiences, and pipeline opportunities; establish appropriate marketing plays; and ensure leads and account engagement are effectively transitioned into sales follow-up and measurable pipeline.
- Maintains strong campaign attribution and visibility into sourced and influenced pipeline.
- Builds and sustains Rackspace’s presence across key Healthcare communities, including HIMSS, CHIME, KLAS, This Week Health, 229 Project, and others, using consistent engagement, thought leadership, executive participation, and targeted programs to strengthen market credibility and create demand.
- Develops and leverages relationships across the Rackspace alliance ecosystem, including Dell Technologies, AMD, and other strategic partners, to build joint Healthcare programs, extend market reach, engage target accounts, and generate incremental pipeline.
- Owns the Healthcare messaging and content framework, ensuring the Healthcare content library, campaign assets, web presence, sales enablement, and thought leadership remain current and consistent with approved corporate positioning, solutions, and market priorities.
- Develops and manages the Healthcare marketing budget based on segment priorities, target-account opportunities, growth objectives, and expected pipeline contribution. Makes investment recommendations and continuously evaluates program performance and ROI.
- Collaborates across the broader Rackspace Marketing organization—including Demand Operations, Product Marketing, Creative, Partner Marketing, etc., to bring integrated Healthcare programs to market while maintaining clear segment ownership.
- Measures marketing performance across lead generation, account engagement, pipeline creation and influence, conversion, and program ROI, using insights to optimize the marketing mix and investment decisions.
- Prepares and communicates Healthcare marketing strategy, pipeline contribution, program performance, insights, and recommendations for QBRs, operating reviews, and senior stakeholder discussions.
That's responsibilities.
Now Requirements: Experience And Education.
Extract:
- High School Diploma or regional equivalent required.
- Bachelor's Degree required, preferably in a field related to the role.
- At the manager's discretion, additional relevant experience may substitute for the degree requirement.
- 8 – 11 years of B2B marketing experience, with demonstrated depth in segment marketing, demand generation, ABM, field marketing, content, or partner activation.
- Proven track record of building and running integrated, omnichannel programs that generate qualified demand and create or influence pipeline.
- Experience partnering with Sales leadership and collaborating across cross-functional Marketing teams in a matrixed environment.
- Healthcare industry marketing experience and familiarity with the Healthcare buyer landscape and industry communities.
That's experience/education.
Now Qualifications: Knowledge list.
Extract:
- Advanced understanding of B2B marketing strategy, demand generation, Account-Based Marketing (ABM), field marketing, customer lifecycle, and integrated campaign execution.
- Strong understanding of the relationship between marketing activity, lead generation, account engagement, opportunity progression, pipeline, revenue, attribution, and ROI.
- Proven experience partnering with Sales leadership and working across cross-functional Marketing teams, including Demand Operations, Product Marketing, Creative, Partner Marketing, Digital, and Communications.
- Working knowledge of marketing automation, CRM, campaign measurement, and reporting platforms, including HubSpot and Salesforce or equivalent technologies.
- Understanding of partner and alliance marketing models, including joint go-to-market programs, co-marketing, MDF, and partner-led demand generation.
- Desired: Familiarity with the Healthcare ecosystem, buyer landscape, industry communities, and regulatory considerations, including PHI, HIPAA, data sovereignty, and enterprise Healthcare technology priorities, or demonstrated ability to ramp quickly in complex, regulated industries.
That's knowledge.
Now Skills list:
Extract:
- Account-Based Marketing (ABM)
- B2B Demand Generation
- Segment & Go-to-Market Strategy
- Integrated Campaign Development
- Field & Event Marketing
- Lead Generation & Pipeline Management
- Marketing Attribution & Performance Measurement
- Sales & Marketing Alignment
- Executive & Stakeholder Management
- Partner & Alliance Marketing
- Budget Management & ROI Optimization
- Program & Project Management
- Collaboration tools like Asana
- Agency & Vendor Management
- Data Analysis & Marketing Insights
- Marketing Automation / HubSpot
- CRM / Salesforce
- Content & Messaging Development
- Executive Communication & Presentation
- AI-Assisted Marketing Workflows
Now Critical Competencies list (we need to include somewhere). Could be under Qualifications as a list, or maybe under Skills? But we already have Skills. Perhaps we add a section "Qualifications" that includes both Knowledge and Critical Competencies. Or we could add a separate section "Critical Competencies" but not in the allowed headings. Safer to incorporate into Qualifications.
Thus Qualifications section will contain both Knowledge and Critical Competencies as sub-lists? We could just combine them into one list under Qualifications. But we need to preserve all info; we can make two subheadings? Not allowed to add extra headings beyond . Could use
to introduce then
- for combined list. That's fine. We need to avoid duplication: Some items may overlap between Knowledge and Skills; but we should keep them as they appear. Now Pay section: compensation range and incentive details. Extract: - The compensation range for this position ranges from $99,704.00/year in our lowest geographic market up to 146,270.30 USD/year in our highest geographic market. - Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. - Your recruiter can share more about the specific salary range for your preferred location during the hiring process. - The compensation package may also include incentive compensation opportunities in the form of annual bonus or incentives, equity awards and an Employee Stock Purchase Plan (ESPP). - Learn more about benefits at Rackspace. (But we ignore benefits line.) Thus Pay section includes that. Schedule section: work location and schedule details. Extract: - Work Location: United States of America Seattle, WA area is preferred. - If located near the Rackspace headquarters in San Antonio, TX, you’ll work a hybrid schedule… two days in the office and three days working from home. - If not located near San Antonio, TX, you may work 100% remotely. - Travel Domestic travel required to support healthcare community events and alliance/field presence up to 30% - Sponsorship This role is not sponsorship eligible. Candidates need to be legally allowed to work in