Healthcare Marketing Strategy Manager
About the role
Throughout the health ecosystem, you'll find courageous and inspiring people who are committed to driving transformation, advancing access to healthcare, and leading a well-being revolution. Where you find innovators committed to sustainable progress, you'll find Deloitte's Life Sciences & Health Care practice. Our leaders work side-by-side to orchestrate and deliver on the business of science and health. We bring trusted, flexible approaches that help foster innovation, harness new technologies, and formulate consumer-driven strategies to engineer a digitally enabled, equitable future of health.
The team An evolving customer and regulatory landscape, cost and operational pressures, and intensifying competition are presenting new organizational and operational hurdles for Health Care organizations. These complex market dynamics require new levels of rigor and insight in marketing strategy, operating model design, and the application of new technology capabilities by marketing leaders. We are looking for practitioners who will work alongside Health Care organization leadership teams to drive business value through the design and delivery of strategies that connect customer insight to business impact.
Responsibilities
- Leading the day-to-day delivery of strategy engagements for Health Care marketing clients, spanning the breadth of the CMO agenda including: Marketing operating model and organizational design; Customer, patient, member, provider or stakeholder segmentation; Go-to-market and channel strategy; Growth and margin improvement opportunities; Marketing investment and resource allocation; Customer experience and engagement transformation; Marketing performance measurement and KPI design; AI enabled marketing transformation
- Partnering with client marketing, commercial, and digital leaders to define strategic choices and recommendations tied to clear business outcomes
- Translating business and customer challenges into structured analyses, insights, and high-quality, executive-ready deliverables grounded in research and data
- Bringing comfort with the more technical aspects of marketing, including MarTech stacks, platforms, tools, and the implications of AI, to help shape and support broader marketing transformation engagements
- Managing day-to-day client relationships, facilitating working sessions, and overseeing scope, timelines, risks, and dependencies across workstreams
- Using advanced analytics and AI-enabled tools to improve efficiency, insight generation, and work quality
- Supporting practice growth through proposals, solution shaping, workplans, and follow-on opportunities
- Coaching teams, modeling Deloitte leadership behaviors, and contributing to an inclusive, high-performing culture
Skills
- Ability to work independently and collaborate as part of a team
- Effective written and verbal communication skills
- Meticulous attention to detail and quality of work product
- Ability to build and sustain professional relationships
- Ability to lead projects or workstreams
- Ability to manage and prioritize multiple tasks in a fast-paced and dynamic environment
- Ability to operate effectively in ambiguity and manage complex, multi-stakeholder engagements
- Strong interpersonal skills and professional demeanor
- Ability to meet deadlines
- Ability to mentor and provide clear guidance to others
Qualifications
- 7+ years of experience with a demonstrated history of consulting delivery for