Health and Wellness Email Marketer and Copywriter, Remote (Digital Media / Wellness)

Remote (USA) | Freelance

About the role

A course platform for personal and societal well-being is seeking a freelance Email Marketer and Copywriter to craft emails, sales pages, and launch collateral for its video course library. The platform creates content with leading teachers across integrative medicine, women's health, personal development, meditation, spirituality, yoga and fitness, environmental regeneration, and civic engagement, reaching millions of users.The copywriter writes persuasive, on-brand copy for course and master class launches and translates teacher expertise into clear, credible messaging for a wellness audience that responds to substance over hype. The role spans email marketing, landing pages, sales pages, and A/B testing.

Responsibilities

• Writing persuasive, on-brand copy for email marketing, landing pages, and sales pages for course and master class launches
• Translating teacher expertise and course content into clear, credible messaging for a wellness audience
• Building and managing end-to-end email workflows in the organization's email service provider
• Designing and writing landing pages and sales pages for course, master class, and membership funnels
• A/B testing subject lines, copy, and page elements, and using results to improve future campaigns

Qualifications

• 4+ years of copywriting and/or email marketing experience, including building and managing evergreen email workflows in an ESP (Drip, Klaviyo, ActiveCampaign, or similar)
• Excellent writing and editing skills with a genuine eye for how copy reads in landing page and email layouts
• Experience marketing online courses, memberships, or subscription products
• Highly organized and deadline-driven
• Passion for health, wellness, and mission-driven media