Head of Voice & Channel (Distribution)

About the role

Reports to the VP of Digital Marketing & Strategy. Based in New York, NY (in-office, five days per week).

Responsibilities

• Team Leadership: Lead, mentor, and manage the Voice & Channel team; set priorities, workflows, performance standards, and operational processes for content approvals, publishing cadences, and rapid-response protocols; foster a high-performance culture that encourages creative risk-taking, accountability, and professional development.
• Voice of Roc Nation Distribution:
  • Create and define the Roc Nation Distribution channel identity and brand voice across all social platforms, the website, newsletters, and CRM touchpoints.
  • Craft, schedule, and publish content across all Roc Nation Distribution social channels for distribution clients and projects.
  • Implement strategic campaigns and respond to current events, cultural moments, and trending conversations in real time.
  • Partner with the Digital Strategy team to develop year-long content and campaign strategies for owned channels.
  • Implement a CRM strategy that exemplifies the voice of Roc Nation Distribution.
  • Manage the Roc Nation Distribution website and social channels, including redesigns, content updates, and adoption of new platform features.
• Voice of the Artist:
  • Partner with the Digital Strategy team to create year-long strategies for each artist and implement them across all campaigns and releases.
  • Serve as the primary day-to-day digital point of contact for assigned distribution clients, leading social strategy, posting, and online brand presence.
  • Develop and distribute onboarding documentation and guidelines for new artists and clients.
  • Assist artists with their handles—posting on their behalf, flagging areas of interest, and advising on real-time posting opportunities.
  • Accompany artists to events, performances, and appearances for real-time capture, live posting, and on-the-ground content creation.
  • Manage content calendars, posting schedules, and brand partnership tracking—overseeing deliverables, timelines, and requirements across all assigned artists.
  • Facilitate community management by monitoring fan engagement, tracking trends, and engaging with key fan accounts to support fanbase growth.

Qualifications

• 5–7 years in digital marketing, social media, or content creation within entertainment, music, or agency environments, with at least 2 years in a leadership role.
• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field preferred.
• Leadership: Proven ability to lead and motivate a team in a fast-moving, always-on creative environment.
• Platform Expertise: Fluency across Instagram, TikTok, YouTube, X, Threads, Snapchat, and emerging platforms.
• Brand & Content Strategy: Experience defining brand voice, developing original content series and newsletters, managing website content, and executing CRM strategies.
• Content Creation: Strong mobile photography, video capture, and real-time editing skills (CapCut, Canva, Adobe Express/Lightroom).
• Communication & Discretion: Professional demeanor with experience working directly with high-profile talent in fast-paced environments.
• Organization & Flexibility: Ability to manage multiple content calendars, partnership timelines, and fluid schedules simultaneously; willingness to work non-traditional hours and travel to support 24/7 coverage.
• Proven experience managing social media accounts for talent, brands, or media outlets.
• Experience with social publishing/listening tools (e.g., Dash Hudson, Sprout Social, Hootsuite), CRM platforms, and newsletter tools.
• U.S. work authorization that does not require employer-sponsored visa status.

Benefits

• Health: Medical, vision, dental and mental health benefits for you and your family with access to a health care concierge and Flexible or Health Savings Accounts (FSA or HSA).
• Yourself: Free concert tickets, paid time off including paid holidays, sick time and floating days.
• Career: Career and skill development programs with School of Live.
• Wealth: 401(k) program with company match.

Pay

$148,000.00 – $185,000.00 USD; pay is based on market location, qualifications, skills, and experience.