Head of Technical & Portfolio Marketing
Lenovo · North Carolina, United States · 3 wk ago
Marketing$176k–$214k/yrFull-time
Primary Responsibilities
- Define and maintain a single, coherent SSG portfolio narrative across services and solutions
- Own portfolio-level positioning and messaging frameworks, grounded in: Market and industry dynamics, Customer needs and buying behaviors, Competitive intelligence
- Define and evolve outcome-oriented, cross-portfolio use cases that span multiple offerings and services
- Own the portfolio-level technical narrative, ensuring it translates architectural complexity into clarity and customer value
- Develop portfolio-level technical storytelling frameworks, reference narratives, and proof points
- Validate and pressure-test technical claims in close partnership with Offering teams and Technology Solutions Delivery
- Represent the market, industry, and customer perspective in portfolio discussions and decision-making
- Continuously synthesize market signals, customer feedback, and competitive movements into actionable portfolio guidance
- Enable Product Marketing and Sales Enablement teams by providing marketing strategy, narratives, and frameworks
- Act as the arbiter of portfolio coherence when trade-offs arise between individual offerings and broader SSG priorities
Key Deliverables
- SSG portfolio narrative framework aligned to One Lenovo
- Portfolio positioning, differentiation, and messaging as well as guardrails
- Outcome-oriented, cross-portfolio use case definitions
- Portfolio-level technical narratives and architectural storytelling
- Validated technical claims and proof points
- Market and competitive insights translated into portfolio guidance
Basic Qualifications
- 8+ years of experience in Product Marketing, Technical Marketing, or Portfolio Marketing in technology services
- Demonstrated experience working with complex, technically sophisticated solutions (AI, Hybrid Cloud, Digital Workplace, or Support Services strongly preferred)
Preferred Qualifications
- Experience in Services, as-a-Service, AI, or Hybrid Cloud portfolios
- Experience partnering closely with Engineering, Technical Architecture, or Delivery organizations
- Background in portfolio-level or platform marketing roles
- Strong analytical and synthesis skills, with comfort navigating ambiguity
- Bachelor’s or master’s degree in marketing, Business, Technology, or a related field
- Proven ability to translate technical concepts into clear, outcome-oriented market narratives
- Strong experience developing positioning, messaging frameworks, and use case strategies
- Able to operate effectively in a highly matrixed, global organization
- Strong written and verbal communication skills, with the ability to influence without direct authority