Jobs · Marketing · North Carolina

Head of Technical & Portfolio Marketing

Lenovo · North Carolina, United States · 3 wk ago
Marketing$176k–$214k/yrFull-time

Primary Responsibilities

  • Define and maintain a single, coherent SSG portfolio narrative across services and solutions
  • Own portfolio-level positioning and messaging frameworks, grounded in: Market and industry dynamics, Customer needs and buying behaviors, Competitive intelligence
  • Define and evolve outcome-oriented, cross-portfolio use cases that span multiple offerings and services
  • Own the portfolio-level technical narrative, ensuring it translates architectural complexity into clarity and customer value
  • Develop portfolio-level technical storytelling frameworks, reference narratives, and proof points
  • Validate and pressure-test technical claims in close partnership with Offering teams and Technology Solutions Delivery
  • Represent the market, industry, and customer perspective in portfolio discussions and decision-making
  • Continuously synthesize market signals, customer feedback, and competitive movements into actionable portfolio guidance
  • Enable Product Marketing and Sales Enablement teams by providing marketing strategy, narratives, and frameworks
  • Act as the arbiter of portfolio coherence when trade-offs arise between individual offerings and broader SSG priorities

Key Deliverables

  • SSG portfolio narrative framework aligned to One Lenovo
  • Portfolio positioning, differentiation, and messaging as well as guardrails
  • Outcome-oriented, cross-portfolio use case definitions
  • Portfolio-level technical narratives and architectural storytelling
  • Validated technical claims and proof points
  • Market and competitive insights translated into portfolio guidance

Basic Qualifications

  • 8+ years of experience in Product Marketing, Technical Marketing, or Portfolio Marketing in technology services
  • Demonstrated experience working with complex, technically sophisticated solutions (AI, Hybrid Cloud, Digital Workplace, or Support Services strongly preferred)

Preferred Qualifications

  • Experience in Services, as-a-Service, AI, or Hybrid Cloud portfolios
  • Experience partnering closely with Engineering, Technical Architecture, or Delivery organizations
  • Background in portfolio-level or platform marketing roles
  • Strong analytical and synthesis skills, with comfort navigating ambiguity
  • Bachelor’s or master’s degree in marketing, Business, Technology, or a related field
  • Proven ability to translate technical concepts into clear, outcome-oriented market narratives
  • Strong experience developing positioning, messaging frameworks, and use case strategies
  • Able to operate effectively in a highly matrixed, global organization
  • Strong written and verbal communication skills, with the ability to influence without direct authority

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