Head of Storytelling

About the role

Rippling has a story that no one else in the market can tell — a single system that connects HR, IT, and Finance, built for how modern companies actually operate. This role is about creating content, building a community, and forming a point of view that earns the attention of our audience.

What You Will Do

• Set the HR content strategy: Develop a clear, opinionated point of view on how modern companies should run HR—and what most of the market gets wrong.
• Set the editorial bar: Decide what’s worth saying and how to say it. Push the team toward work that is clear, specific, and memorable—not generic or interchangeable with other B2B brands.
• Build and run the content engine: Own the systems behind the work: how ideas are generated, prioritized, produced, and distributed across formats. Increase output without lowering quality.
• Partner closely with Sales and the field: Stay close to what buyers are asking, what objections are surfacing, and what’s landing in conversations. Translate that signal into sharper editorial judgment and a more relevant roadmap.
• Shape and scale The Glue: Turn Rippling’s HR community into a true extension of the narrative—programming, content, and participation that people actively choose, not passively join.
• Lead a team of content and community leads while remaining hands-on. Step into key pieces, give direct feedback, and unblock quickly.

What You Will Need

• You’ve owned content strategy with a clear point of view: 7+ years in content marketing, with experience setting direction for a B2B brand and executing against it.
• You have strong editorial judgment and taste, understand what resonates with a sophisticated HR buyer, and can articulate why.
• You’ve created and scaled from scratch: You’ve experimented with formats, channels, and distribution—and developed approaches that others adopted.
• You’ve built or grew a content operation and know how to increase output without turning it into a volume game.
• You’re comfortable leading and doing: You can manage a team and develop people with clear feedback, but you’re just as comfortable getting directly involved in the work and raising the bar through your own contributions.
• You can tie content to real outcomes: You understand how content connects to the pipeline and can use data to inform decisions, not just report on performance.
• You have high standards for the work itself: You’re a strong editor and storyteller with a clear sense of what “good” looks like—and you push until it gets there.