Head of Storytelling and Content

About Alpaca Health

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We provide AI-powered software, payer contracting, and full back-office infrastructure. Our goal is to shift power in healthcare back to clinicians. We've raised over $14M in funding and serve hundreds of patients, growing 30% month-over-month.

Role: Head of Storytelling and Content

Build and scale Alpaca Health's storytelling engine across every channel and audience. Create compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters. Own the narrative that fuels Alpaca's brand and growth.

What You’ll Do

• Create static social media content, graphics, carousels, and visual storytelling assets.
• Develop repeatable content systems for consistent high-quality content at scale.
• Produce and oversee short-form video content for platforms like LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
• Develop long-form video content including documentaries, case studies, interviews, and educational series.
• Create webinars, workshops, and CEU content for providers and practice owners.
• Work with clinical and operational teams to transform expertise into engaging educational experiences.
• Create content libraries that generate value long after publication.
• Define and evolve Alpaca's voice, messaging, and storytelling framework.
• Build scalable content production workflows using AI and automation.
• Manage content calendars, publishing schedules, freelancers, agencies, and contractors.
• Track content performance and continuously improve reach, engagement, and conversion.
• Create systems that turn one piece of content into dozens of assets across channels.

Who You Are

• An experienced storyteller with an emphasis on social, understanding narrative structure across all social content and creating content that captures attention and moves people to action.
• A relentless hard worker, moving with urgency, thriving in high-accountability environments, and willing to outwork the competition to build something meaningful.
• Able to build content engines from scratch, experimenting across formats, channels, and distribution strategies to figure out what works.
• Leading or doing, leading by example, raising the bar through your own work, understanding how content drives growth, connecting storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue, and having exceptional editorial judgment.
• A strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like.