Head of Social Media Content

About Alpaca Health

Alpaca Health enables clinicians to become entrepreneurs, starting in autism care. We provide AI-powered software, payer contracting, and full back-office infrastructure to help clinicians launch and scale their own clinics. We've raised over $14M in funding and are building for long-term category leadership. This role is full-time. We prefer candidates based in NYC or open to relocating who are open to 5 days a week in the office. We are also open to remote candidates.

Role: Head of Social Media Content

You will be responsible for creating compelling content that helps families, providers, and partners understand who we are, what we believe, and why our model matters. From viral short-form videos to executive thought leadership, webinars, and social content, you will own the narrative that fuels Alpaca's brand and growth.

What You’ll Do

• Own Alpaca's content strategy across video, social, web, email, and educational channels.
• Create static social media content, graphics, carousels, and visual storytelling assets.
• Build repeatable content systems that allow Alpaca to consistently publish high-quality content at scale.
• Produce and oversee short-form video content for platforms such as LinkedIn, Instagram, Facebook, TikTok, and YouTube Shorts.
• Develop long-form video content including documentaries, case studies, interviews, and educational series.
• Create webinars, workshops, and CEU content for providers and practice owners.
• Work with clinical and operational teams to transform expertise into engaging educational experiences.
• Create content that helps providers start, grow, and operate successful practices.
• Build content libraries that continue generating value long after publication.
• Define and evolve Alpaca's voice, messaging, and storytelling framework.
• Capture and share stories from providers, families, employees, and partners.
• Ensure consistency across all public-facing communications.
• Translate complex operational and clinical topics into clear, compelling narratives.
• Build scalable content production workflows using AI and automation.
• Manage content calendars, publishing schedules, freelancers, agencies, and contractors.
• Track content performance and continuously improve reach, engagement, and conversion.
• Create systems that turn one piece of content into dozens of assets across channels.

Who You Are

• An experienced storyteller, with an emphasis on social. You understand narrative structure across all social content and know how to create content that captures attention and moves people to action.
• Relentlessly hard-working. You move with urgency, thrive in high-accountability environments, and are willing to outwork the competition to build something meaningful.
• Have built content engines from scratch. You've experimented across formats, channels, and distribution strategies to figure out what works.
• Have built or significantly scaled a content operation before and know how to increase output, quality, and impact.
• Lead by example and raise the bar through your own work. You understand how content drives growth. You know how to connect storytelling to real business outcomes, using content to drive awareness, trust, recruiting, partnerships, pipeline, and revenue.
• Have exceptional editorial judgment. You're a strong writer, editor, and storyteller with high standards for quality and a clear sense of what great content looks like.

Why Join

• Direct exposure to company-building at an early stage.
• Real ownership of critical initiatives from day one.
• The opportunity to materially impact families and clinicians.
• A fast learning curve that few roles can match.
• Strong compensation package:
• Competitive salary
• Meaningful equity
• Health benefits
• Flexible PTO
• Dinner when working late