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Jobs · Marketing · New York

Head of Social Live Commerce & Programming

VeeFriends · New York, NY · 1 mo ago
On-siteMarketingFull-time

Job Summary

VeeFriends is seeking a Head of Live Commerce & Programming to lead the strategy, production, and execution of our livestream commerce ecosystem across various platforms including Whatnot, TikTok Shop, eBay, and emerging markets.

About the Role

This role sits at the intersection of entertainment, merchandising, production, and sales. The ideal candidate understands that live commerce is not just content but programming, creating repeatable formats, driving conversion, and developing engaging commerce experiences.

Responsibilities

  • Develop and own VeeFriends' live commerce roadmap across all channels.

  • Establish recurring programming formats, launch calendars, and show concepts.

  • Identify emerging opportunities across livestream and social commerce platforms.

  • Partner with leadership to align programming with broader commercial objectives.

  • Oversee end-to-end livestream production, including run-of-show development, scripting, product sequencing, and show flow.

  • Build repeatable production processes and operating procedures.

  • Manage studio operations, equipment, vendors, and production resources.

  • Ensure shows balance entertainment value with commercial performance.

  • Own key performance metrics, including GMV, conversion, audience growth, and engagement.

  • Collaborate closely with merchandising and inventory teams to align programming with product availability and launch priorities.

  • Analyze performance and continuously optimize content formats and selling approaches.

  • Recruit, coach, and develop hosts, creators, and guest personalities.

  • Establish best practices around presentation, storytelling, and audience engagement.

  • Manage relationships with creators and external production partners.

  • Partner closely with Creative, Marketing, Product Development, Merchandising, Supply Chain, and Community teams.

  • Ensure programming calendars align with product launches, campaigns, and events.

  • Identify risks, resource needs, and opportunities to improve execution.

  • Hire and develop future production and commerce team members.

  • Evaluate tools, technologies, and external partners that enhance our capabilities.

  • Create a long-term foundation for VeeFriends to become a category leader in live commerce.

Requirements

  • 8+ years of experience in live production, programming, commerce, or content operations.

  • Experience managing commercial or revenue-generating content initiatives.

  • Demonstrated success leading cross-functional teams and complex productions.

  • Strong understanding of conversion-driven storytelling and audience engagement.

  • Experience at, or closely partnering with, organizations such as Whatnot, TikTok Shop, Amazon Live, QVC, HSN, live shopping agencies, or creator commerce businesses.

  • Experience producing livestream commerce events.

  • Experience managing hosts, creators, or on-air talent.

  • Familiarity with collectibles, entertainment IP, gaming, or fandom-driven communities.

  • Experience building new functions or operating in entrepreneurial environments.

Qualifications

  • Experience in a similar role or relevant field.

  • Proven track record of success in live commerce and programming.

  • Ability to work independently and manage multiple projects simultaneously.

  • Excellent communication and collaboration skills.

  • Strong analytical and problem-solving skills.

Benefits

VeeFriends offers a competitive compensation package including health insurance, retirement benefits, and paid time off.

Pay

The pay range for this role is $180,000 - $220,000 USD per year (VeeFriends Main Work Location).

Schedule

Full-time position based in New York, NY.

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