Senior Manager of Social Commerce

Responsibilities

• Own and scale Live Commerce (eg. TikTok Shop and Amazon) as a meaningful and growing revenue channel. Host live sessions regularly (daily/weekly cadence) with a focus on conversion and sales together with agency.
• Develop high-performing live formats (product storytelling, bundles, routines, drops, urgency tactics).
• Drive revenue through compelling storytelling, offers, and real-time audience engagement.
• Build and scale a network of creators and agencies who can go live on behalf of the brand. Recruit, onboard, and train live selling creators. Provide scripts, product education, and performance feedback.
• Expand beyond owned channels into a distributed live commerce ecosystem.
• Own end-to-end live production: Run-of-show Product sequencing Promotions and timing Ensure every live is structured, engaging, and optimized for conversion. Manage technical setup and troubleshoot issues to ensure seamless execution.
• Organize and lead consumer activations/brand key moments. Collaborate with creators and internal teams to produce engaging, conversion-focused content from activations.
• Identify and secure brand partnerships that align with Cariloha. Develop collaborative campaigns that drive reach and revenue.
• Negotiate partnership terms and manage execution. Track and analyze performance of partnership campaigns.
• Build a repeatable approach to scaling brand collaborations. Successful event management of these activations.
• Track and optimize key metrics: GMV Conversion rate Average order value Viewer retention Identify winning formats and scale them. Continuously test hooks, timing, offers, and talent.
• Build a repeatable playbook for high-performing live sessions.

Qualifications

• 5+ years of experience in social media, content creation, and video production
• Proven track record of growing and managing high-performing social channels
• Strong photography, videography, and editing skills (lighting, audio, post-production)
• Experience across TikTok, Instagram Reels, and YouTube (short- and long-form)
• Experience with live content or live commerce
• Deep understanding of social trends, algorithms, and audience behavior
• Ability to balance creative instinct with data-driven decision-making
• Experience working with creators and integrating UGC into brand ecosystems
• Strong organizational and project management skills
• Confident directing talent and providing creative feedback
• Self-starter with a strong sense of ownership and bias for action
• Experience managing social, creator, or content teams is a plus
• Proficiency in tools including Adobe Creative Suite, Canva, CapCut, and similar platforms
• Willingness to travel (30–40%)

Compensation & Benefits

• Competitive salary
• Medical, dental, vision, and life insurance
• 401(k) with company match
• Paid time off (PTO)
• Flexible work schedule
• Gym membership options
• Employee recognition programs, including monetary rewards and annual “Live Your Dream” awards
• Generous employee product discounts and annual product giveaways
• Company events, catered meals, and a fully stocked kitchen
• Annual one-on-one financial consulting