Head of Segment Marketing

Main Responsibilities

Define the U.S. Services marketing vision and lead the multi-year strategy, incl. segmentation, brand awareness, demand generation, and revenue impact, to accelerate growth in modernization, sustainability, digital services, and lifecycle service contracts.

Lead the U.S. Services marketing investment strategy, including budget allocation, scenario planning, forecasting, and ROI governance to maximize pipeline contribution and sales acceleration.

Partner with the Business and Commercial teams to develop differentiated U.S. value propositions, ensuring messaging reflects customer pain points and aligns with growth priorities. Provide market intelligence, including customer voice, trend analysis, competitive benchmarking, and strategic recommendations to support business planning and GTM prioritization.

Lead cross-functional alignment and communication, ensuring marketing strategy and execution remain tightly coordinated with Global Marketing, Sales, Offer Management, Segment Marketing, and Business Leadership.

Advance Schneider Electric’s industry leadership by shaping thought leadership and storytelling that articulate the value of modernization, digitization, predictive maintenance, and lifecycle outcomes.

Establish KPI frameworks and performance dashboards to ensure campaigns, content, and enablement motions drive measurable impact across pipeline creation, cross-sell, upsell, and contract renewals.

Drive demand generation and pipeline acceleration through targeted marketing motions that identify and activate modernization triggers, service contract opportunities, and digital upsell pathways. Continuously monitor and optimize campaigns based on performance data, customer feedback, and market conditions to improve ROI and enhance marketing impact.

Optimize marketing operations, tools, and processes to enable precise targeting and personalization—leveraging segmentation, account insights, digital analytics, and lifecycle triggers to increase conversion efficiency.

Oversee creation of sales enablement content, incl. value-based collateral and customer stories.

Present strategic plans, performance results, and insights to U.S. leadership, capturing key learnings and guiding future planning.

Qualifications

Minimum 8-10 years B2B segment marketing, marketing communication, or strategy experience.

A recognized thought leader internally and externally, considered the “go-to” resource in their field.

Proficient in matrix organizations and excels at working with all levels of the organization.

Creative thinker with a growth hacker mindset, able to generate new ideas.

Flexible and fast learner who is coachable with a drive for continuous improvement.

Strong analytical skills and experience with data analysis tools and metrics.

Proficient in Microsoft Office (Word, Excel, PowerPoint).

Experience with A/B testing, SEO, marketing automation, analytics platforms and managing paid campaigns is a plus.

Strong project management skills, with experience using workflow management platforms.

Excellent communication, presentation, and budget management skills.

Personal qualities such as: collaborative, influential, self-driven, passionate, perseverant, reliable, direct, curious, and creative.