Head of Search & AI Visibility

Accountabilities

• Owes the overall strategy, infrastructure, and measurement framework that drives discoverability across search platforms and AI-powered discovery channels.
• Leads the technical SEO strategy and roadmap, including site architecture, crawlability, indexation, structured data, and organic search performance.
• Builds and executes AI search visibility strategies that improve presence across generative AI platforms and answer engines.
• Develops frameworks, tools, and processes to measure visibility across traditional search and AI-powered discovery channels.
• Establishes and tracks emerging performance metrics, including share-of-answer, competitive visibility, and AI citation influence.
• Creates executive-level reporting that connects search performance, AI visibility, pipeline contribution, and revenue impact.
• Pairs with Web, Growth Marketing, Brand, Content, Product Marketing, and Engineering teams to align search strategy with broader business objectives.
• Defines content architecture and governance standards that improve consistency, scalability, and discoverability.
• Led engineering-adjacent initiatives related to technical optimization, structured data implementation, and platform improvements.
• Evaluates new AI search trends, technologies, and tools to maintain a competitive advantage.
• Mentors and guides teams while establishing best practices for enterprise-level search optimization.

Requirements

• Experienced search and digital visibility leader with a strong background in technical SEO, AI-powered search optimization, and enterprise technology environments.
• Comfortable influencing executive stakeholders while translating complex technical concepts into measurable business strategies.
• Proven experience leading technical SEO programs at scale, including site architecture, schema implementation, crawl optimization, and organic growth strategies.
• Experience building or scaling AI search and answer-engine visibility programs using specialized platforms or equivalent solutions.
• Strong understanding of emerging AI search technologies, generative AI platforms, and citation visibility strategies.
• Ability to define, implement, and communicate new performance metrics such as share-of-answer alongside traditional SEO indicators.
• Experience partnering with engineering teams on technical search initiatives and platform improvements.
• Strong background in B2B SaaS, enterprise technology, or similarly complex digital environments.
• Demonstrated ability to communicate search strategy, performance insights, and recommendations to executive audiences.
• Strong analytical skills with the ability to connect digital visibility efforts to business outcomes.
• Experience leading cross-functional initiatives involving marketing, content, product, and technical teams.
• Strategic mindset with the ability to adapt quickly to evolving search and AI landscapes.

Benefits

• Competitive compensation range of $126,500-$276,700 annually, depending on qualifications, experience, location, and other factors.
• Total compensation package that may include base salary, bonus opportunities, and equity value.
• Remote work flexibility through a structured remote and hybrid working approach.
• Comprehensive benefits designed to support physical, mental, emotional, and financial well-being.
• Programs supporting work-life balance and meaningful community engagement.
• Opportunities for professional growth, career advancement, and skill development.
• Collaborative, innovation-focused environment working on large-scale technology solutions.
• Opportunity to shape the future of search visibility in an evolving AI-driven digital landscape.