Head of Product Marketing, Self-Serve Growth

About the role

This role will shape the product marketing strategy for a self-serve growth motion across the customer journey, with a focus on improving acquisition, retention, and expansion outcomes. You will partner closely with product, growth, and business unit stakeholders to turn customer insights into clear positioning, launches, and measurable go-to-market plans. The position calls for a leader who can build structure in an evolving environment, align cross-functional priorities, and drive differentiated narratives that resonate with target audiences.

Responsibilities

• Set product marketing strategy for self-serve growth across the customer journey
• Develop a deep understanding of target audiences and synthesize insights into actionable strategies
• Own the roadmap for suite-level solutions marketing, focusing on measurable growth outcomes
• Identify friction points in user engagement and unlock opportunities for retention and expansion
• Establish an operating model with business unit PMMs to align product positioning and launches
• Implement a measurement framework for growth marketing, using data to guide strategy
• Represent Self-Serve Growth PMM in cross-functional leadership discussions and align priorities

Qualifications

• 10+ years in Product Marketing or Growth, with leadership experience in B2C SaaS or PLG environments
• Proven track record of building and leading high-performing product marketing teams
• Experience in setting product marketing strategy for self-serve or PLG businesses
• Expertise in audience segmentation, customer research, and go-to-market strategy
• Strong analytical skills to define success metrics and interpret user behavior
• Exceptional storytelling abilities with a focus on developing differentiated narratives
• Ability to navigate ambiguity and set direction in evolving business contexts

Benefits

• Comprehensive health care including medical, dental, vision, and mental health benefits
• Disability and life insurance options available
• 401(k) and RRSP matching programs
• Generous paid parental leave policy
• 20 days of paid time off, 12 paid holidays, and flexible sick time
• Stipends for caregiving, pet care, wellness, and home office needs
• Annual budget for professional development and growth opportunities

Pay

$150,000 – $180,000 annually

Schedule

Remote — US-based candidates only; no visa sponsorship available