Head of Product Growth

About the role

Dearest Care is hiring a Growth Operator to own the activation and conversion funnel end-to-end. This role focuses on moving prospective patients from landing pages to advocate intro calls, ensuring a smooth journey from initial interest to booking and showing up for their first session.

What You'll Do

• Own the full activation-to-show funnel: from landing page through a booked-and-showed appointment, call, or equivalent high-consideration conversion.
• Run a weekly experimentation cadence: form hypotheses, ship tests, analyze results, document learnings, and scale or kill tests quickly.
• Build and optimize lifecycle flows (email/SMS) in Customer.io to drive bookings, reduce no-shows, and re-engage drop-offs.
• Fix the leaks: diagnose drop-off at every funnel step and ship targeted improvements.
• Own funnel measurement: clean event tracking, consistent step definitions, dashboards the whole company trusts, and proactive reporting.
• Stand up a referral motion: turn happy patients into a repeatable source of new eligible patients, friends-and-family invites, and word of mouth.
• Improve retention and revenue per patient: identify and test paths from first call to long-term engagement.
• Partner tightly with performance marketing on lead quality and message-to-funnel continuity, and with operations on advocate scheduling and capacity.
• Communicate clearly and constantly: what changed, what moved, what's next.

What You Bring

• 3–7 years in growth, with direct ownership of a consumer funnel from landing page through a booked-and-showed appointment, call, or equivalent high-consideration conversion.
• A track record of moving activation, booking, or show-rate metrics that you can walk through in detail — what you tested, what worked, what failed, and why.
• Lifecycle experience: you've personally built flows in Customer.io, Braze, Iterable, or similar.
• Analytics self-sufficiency: you pull and interpret your own data (SQL, GA4, Mixpanel, Amplitude, or similar) and don't need an analyst to know what's happening.
• Scrappy shipping ability: landing page tools, no-code/low-code, light scripting or AI tools — you find a way to test without engineering.
• Extreme bias to action: fast response times, short cycle times, and visible urgency.
• Clear written communication and the judgment to flag problems early rather than letting them surface downstream.

Preferred

• Experience in Medicare, healthcare, insurance, benefits, or other trust-heavy, compliance-constrained consumer categories.
• Experience marketing to older adults, caregivers, or families navigating healthcare.
• You've built a referral program or organic/word-of-mouth loop that worked.

Why Join Us

Dearest Care is building the infrastructure that makes patient advocacy accessible at scale. Historically, only the wealthy had support navigating healthcare. That's changing: new reimbursement models and AI-driven operations make high-quality human advocacy possible for all — without sacrificing the human connection that makes advocacy work. Every percentage point you add to activation or show rate is a real person who gets an advocate instead of giving up at a phone tree. Few growth roles connect the metric to the mission this directly. You'll own a critical part of the business end to end, work directly with the founders, and help define the playbook for a category-defining healthcare company.