Head of Product Marketing

About the Role

VBA is seeking an experienced Head of Product Marketing to lead the commercial strategy for its healthcare technology platform. This strategic, cross-functional leadership position reports to the Chief Revenue Officer and is responsible for defining how the platform is positioned in the market, commercialized, and communicated to prospects, customers, and industry partners.

Responsibilities

• Shape VBA's commercial strategy by developing positioning, messaging, and value propositions for the integrated platform and solution portfolio.
• Partner with Product and Revenue leadership on commercialization strategy, pricing, packaging, and competitive differentiation.
• Lead go-to-market strategy for new products, platform capabilities, AI initiatives, and major releases.
• Accelerate revenue growth by aligning Product Marketing initiatives with revenue objectives and supporting Account-Based Marketing (ABM) and demand generation.
• Enable high-performing revenue teams with sales enablement strategies, competitive battlecards, and customer-facing resources.
• Act as the voice of the market by monitoring trends, conducting customer research, and bringing insights to influence product strategy and innovation.
• Build and scale the Product Marketing function by leading and developing the team, setting strategic priorities, and establishing scalable processes.

Qualifications

• Bachelor's degree in Marketing, Business, Communications, Healthcare Administration, or a related field.
• 8+ years of progressive experience in Product Marketing, Go-to-Market Strategy, Product Commercialization, or Enterprise SaaS Marketing.
• 3+ years of experience leading and developing high-performing teams.
• Demonstrated success developing and executing go-to-market strategies for enterprise software products.
• Experience creating product positioning, messaging, commercialization strategies, and sales enablement programs.
• Strong understanding of enterprise B2B SaaS buying cycles and solution-based selling.
• Exceptional communication, presentation, storytelling, and strategic thinking skills.

Preferred Qualifications

• Experience in healthcare technology, healthcare payers, TPAs, health plans, benefits administration, or adjacent markets.
• Experience supporting enterprise SaaS platforms with multiple products or integrated solution portfolios.
• Experience with Account-Based Marketing (ABM), commercialization strategy, and revenue-focused marketing.
• Familiarity with AI-enabled software, APIs, analytics platforms, workflow automation, or interoperability solutions.
• MBA or advanced business degree.

Benefits

• Purposeful work in a flexible, remote/hybrid culture.
• 12 paid holidays, responsible time off, volunteerism day, and paid parental leave.
• Company-sponsored life insurance, short- and long-term disability insurance, and 401(k) match.
• Broadband reimbursement up to $120.
• Health, dental, and vision insurance (2 medical plan options).

Location: Remote
Travel Requirements: Up to 20% for customer visits, conferences, and internal meetings.