Head of Product Marketing
Hosted by Lisa Maloney
About the role
Based in St. Louis, we are a fast-growing software company that is revolutionizing the way people are buying and selling! We are profitable and have doubled revenue every year since inception. Our office has an amazing culture with a positive can-do attitude and are looking for someone with a similar mentality to help manage our technical projects.
We are seeking a dynamic and innovative Head of Product Marketing to lead our product marketing team. This is a unique opportunity to play a crucial role in a fast-paced, SaaS B2B product organization, working with cutting-edge technologies and a talented group of professionals. You will be responsible for planning, developing, and implementing our overall GTM strategy, support pricing and packaging, and you will work closely with various teams to ensure that our products meet and exceed customer expectations.
Responsibilities
- Develop and implement a comprehensive product marketing strategy that aligns with our business objectives.
- Work closely with the product development team to understand our products and define their unique selling propositions.
- Lead the Go-to-Market (GTM) strategy, including market segmentation, product positioning, and competitive analysis.
- Drive the development of sales tools and collateral, including product presentations, datasheets, case studies, demo videos, and more.
- Collaborate with sales and customer success teams to understand customer needs and market dynamics, and to ensure product messaging resonates with our target audience.
- Use AI tooling to analyze market trends, customer behavior, and competitive landscape, and use this information to optimize our product marketing strategy.