Head of Product Marketing

What You’ll Do

• Own positioning and messaging for the AI Care Partner category, across clinician, enterprise, and patient audiences, tailored by specialty, buyer type, and geography.
• Partner directly with product group leads to shape narrative and go-to-market strategy for their product areas.
• Run end-to-end launches, from alpha to enterprise rollout, defining tiers, readiness gates, and success metrics.
• Translate complex AI and clinical capability into sharp, clinician-authentic value stories and proof assets, in close partnership with Brand, Field, and Growth.
• Set and enforce market-readiness and quality bars with Product, folding clinician and enterprise feedback into the roadmap early.
• Shape packaging, pricing, and monetisation with Product and RevOps to drive adoption and expansion across PLG and enterprise.
• Build a live competitive and market-intelligence engine, and turn it into sharp inputs for Product, Growth, and Sales.
• Build relationships with analysts, KOL clinicians, and ecosystem partners to build category credibility and awareness.
• Lead and grow a team built around craft: launches, competitive insight, customer marketing, enablement.
• Be the throughline between Product, Brand, and Growth so the market experience matches what's actually shipping.

What You'll Need

• 8+ years in product marketing, though we care more about what you've shipped/built than years on the clock.
• A romantic streak about software. You believe great products can transform someone's day.
• You've built category positioning from scratch at least once, not just inherited a market someone else defined, and you're comfortable being the person who has to make the call when the data is incomplete.
• Passion for AI, shown through hands-on building, prototyping, or side projects.
• You default to building over requesting.
• You're confident in your thinking and open to being wrong.
• Great ideas win regardless of who surfaces them.