Head of Pipeline Strategy
About the role
The Head of Pipeline Strategy at Sigma Computing is responsible for building and optimizing internal systems that power GTM teams' pipeline generation. This role focuses on analytical foundations such as TAM/SAM profiling, signal identification, and performance measurement, ensuring that every sales play targets the right accounts, personas, and buying signals, and aligns with pipeline and ARR outcomes.
Responsibilities
Own TAM/SAM profiling and signal identification, ensuring plays target the right accounts, personas, and buying signals, and tie directly to pipeline and ARR outcomes.
Serve as the analytical backbone for GTM programs: track message efficacy, conversion rates, and rep performance to guide what changes.
Measure program and campaign impact through rigorous reporting, using data to continuously refine plays rather than just report on them.
Build and lead a Pipeline Generation program with Sales, Business Development, Marketing, and Product, delivering field assets against targeted use cases and verticals.
Identify timely GTM campaign opportunities using data and market insight.
Project manage cross-functionally to pull together what a strong pipeline program requires.
Collaborate with SMEs to define new sales plays for emerging product areas, plus the supporting assets (decks, sequences, discovery questions, call scripts).
Requirements
You think like an analyst first, comfortable owning TAM/SAM sizing, signal identification, and performance measurement, and you use data to prove whether a play is actually working. You've operated as a program manager, pulling together Sales, Marketing, and Product toward a shared goal. You have 7+ years in sales enablement, revenue operations, GTM engineering, marketing, or related roles, ideally with complex technical sales cycles. Expert with AI, data, and the GTM tech stack. Bachelor's degree in Business, Marketing, or related field preferred.
Qualifications
Occasional travel between SF, NY, London, and Sydney offices, plus conferences/workshops as needed. Base Compensation: $180,000 - $200,000 base, plus variable pay, stock options, and benefits.
Benefits
Equity
Generous health benefits
Flexible time off policy
Paid bonding time for all new parents
Traditional and Roth 401k
Commuter and FSA benefits
Lunch Program
Dog friendly office