Head of NetCredit Marketing (Hybrid)

About the role

Join Enova and lead marketing for the fast-growing NetCredit brand. As the Head of NetCredit Marketing, you will leverage insights to drive marketing strategy and channel investment decisions, delivering continued growth for the portfolio. You will use a robust marketing mix that includes digital marketing, TV advertising, direct mail, and other marketing channels. Big data analysis and traditional marketing research will inform marketing campaigns, product recommendations, and customer experience improvements.

Responsibilities

• Oversee acquisition and engagement/CRM strategies across the NetCredit brand; monitor channel performance and optimize the marketing budget for maximum brand impact and ROI.
• Manage the annual budget and quarterly forecasts, identify risks and growth opportunities; monitor performance on a weekly basis.
• Develop and maintain a marketing roadmap, integrate product and channel marketing strategies, and align with business objectives.
• Drive marketing strategy; identify opportunities to increase top of funnel, improve conversion, and optimize the customer journey.
• Monitor key performance indicators (KPIs) to assess marketing effectiveness, regularly report outcomes to leadership.
• Build and deliver executive-level presentations on marketing performance, strategy, and investment recommendations to senior leadership, the executive team, and cross-functional partners.
• Collaborate with Strategy & Operations, Analytics, and Product teams to ensure strategic alignment and drive continued growth.
• Manage 1 direct report in addition to matrixed management of CRM and performance marketing channel teams.
• Stay at the forefront of AI and emerging marketing technologies, identifying and applying best practices to drive growth and efficiencies.

Requirements

• Minimum 10 years of marketing experience with a proven track record of driving revenue growth (online consumer, multichannel performance marketing, or integrated marketing experience preferred).
• Bachelor’s degree in Marketing, Economics, or other business-related/quantitative fields of study. MBA preferred.
• 3+ years of experience leading and developing marketing teams, with experience managing both direct reports and cross-functional teams.
• Proven experience managing significant marketing budgets and making data-driven investment decisions tied to revenue, customer acquisition, and ROI.
• Experience in consumer lending, fintech, financial services, or another highly regulated, data-driven environment preferred.
• Effective at building relationships and rallying stakeholders around priorities, enabling fast, confident decisions.
• Demonstrated ability to manage multiple projects simultaneously while communicating clearly with stakeholders at all levels.
• Self-starter who thrives in dynamic, fast-paced environments.
• Highly analytical, with a passion for problem-solving and turning complex data into compelling stories.
• Comfortable leveraging AI tools to accelerate analysis, reporting, and marketing execution; proactively identifies opportunities to apply AI/automation to drive efficiency and better business outcomes.

Pay

Budgeted annual salary ranges:

• Marketing Manager: $108,000 to $156,000
• Senior Marketing Manager: $130,000 to $185,000

Additional compensation for this role may include a bonus and restricted stock units.

Schedule

Hybrid roles require in-office work Tuesday through Thursday, with remote flexibility on Mondays and Fridays.

Benefits

• Health, dental, and vision insurance including mental health benefits.
• 401(k) matching plus a Roth option (U.S.-based employees only).
• PTO & paid holidays off.
• Sabbatical program (for eligible roles).
• Summer hours (for eligible roles).
• Paid parental leave.
• DEI groups (B.L.A.C.K. @ Enova, HOLA @ Enova, Women @ Enova, Pride @ Enova, South Asians @ Enova, APEX @ Enova, and Parents @ Enova).
• Employee recognition and rewards program.
• Charitable matching and a paid volunteer day.