Head of Media Buying — Fully Remote

About the role

CoTrain is hiring on behalf of a brand spending $1M+/month on Meta and looking to push harder. They need an A+ media buyer who can come in and scale right away — someone who owns Meta end to end and lives in the metrics. CoTrain is a vetted marketplace that connects companies with elite, pre-screened talent, so you go straight to real work.

Meta is the primary domain here. This is for a true expert — not someone who leaves every Meta recommendation on and clicks buttons.

What you'll own

• Own Meta ad performance end to end and scale spend aggressively against KPIs
• Run modern Meta buying practices fluently: CBO setup, efficient ABO testing, graveyard campaigns, bid caps, and more
• Apply top whitelisting/page practices — knowing which ads to run from which pages
• Structure campaigns across the full marketing funnel, separating funnel layers into their own campaigns when it makes sense
• Test and scale creatives systematically — you know the best practices for both
• Read every metric and know what it means for an ad, then act on it
• Deliver daily/every-other-day breakdowns to the team: trending video ads, dominant formats, and creative analysis

Who you are

• An expert Meta buyer who handles everything A–Z independently — no hand-holding
• Deep command of Meta campaign structure, testing, and scaling in today's ad environment
• Fluent in the full funnel and how to launch against each stage
• Strong communicator who can translate account performance clearly to the rest of the team
• KPI-obsessed and makes decisions from data, not Meta's default suggestions

Bonus points

• Media buying experience on TikTok, Taboola, Outbrain, Snapchat, AppLovin, or other channels
• Direct-response / DTC background at scale

Compensation

$2,000–$5,000/month, based on experience. Fully remote, ongoing (6+ months), with room to grow as you scale the account.