Head of Measurement Partnerships
Job Summary
The Ad Partnerships Group at Snapchat is seeking a Head of Measurement Partnerships to lead the development and management of Snap's measurement partner ecosystem. This role involves leading Snap's privacy-centric measurement strategy, navigating industry shifts, and scaling a team of Measurement Partner Managers.
What You'll Do
Lead Strategy & Ecosystem Development: Develop and implement Snap's privacy-centric measurement strategy, focusing on next-gen solutions like Data Clean Rooms and Server-to-Server (CAPI) integrations.
Team Leadership: Manage and scale a team of Measurement Partner Managers, overseeing key product integrations and Go-to-Market (GTM) execution.
Industry Thought Leadership: Represent Snap as a thought leader at industry bodies and partner summits, influencing industry standards and elevating measurement rigor.
Commercial Negotiation: Oversee and structure complex partner agreements and Joint Business Plans (JBPs), evaluating partner goals to unlock mutual R&D investment and first-to-market alpha/beta testing opportunities.
Cross-Functional Product Influence: Serve as the bridge between external partners and internal Product/Engineering teams, translating partner feedback into technical requirements that shape Snap's long-term roadmap.
Go-to-Market Execution: Collaborate with partner marketing teams and internal stakeholders to develop joint GTM motions, case studies, and educational narratives that drive revenue growth and advertiser trust.
Knowledge, Skills & Abilities
Methodology Expertise: Expert command of measurement methodologies, including Media Mix Modeling (MMM), Multi-Touch Attribution (MTA), Conversion Lift, Incrementality testing, and Geo-match experiments.
Technical Fluency: Deep technical understanding of ad tech architectures, including APIs, SDKs, pixel implementation, and cloud-based data collaboration environments (e.g., AWS Clean Rooms, Snowflake, GCP).
Strategic Communication: Ability to translate complex statistical concepts into clear commercial narratives for C-level executives and non-technical stakeholders.
Negotiation Prowess: Experience structuring and negotiating complex corporate agreements and data licensing deals at an executive level.
Cross-Functional Agility: A personable attitude with the ability to build quick rapport and credibility with Product, Engineering, and Sales leadership.
Minimum Qualifications
12+ years of experience in digital advertising or partnership management, with at least 6+ years specifically in Measurement Strategy, Marketing Science, or Ad Tech Partnerships.
3+ years of experience managing high-performing teams.
Proven track record of navigating privacy regulations (e.g., GDPR, CCPA, DMA) and their impact on ad measurement and attribution ecosystems.
Bachelor's Degree or equivalent years of experience.
Preferred Qualifications
Advanced degree (MBA, MS) in a quantitative field or business administration.
Direct experience working at or closely with major measurement partners such as MMPs (e.g., AppsFlyer, Adjust), Brand Measurement firms (e.g., Kantar, Nielsen), or experience launching or managing Data Clean Room partnerships.