Head of Marketplace

About the Role

Gaia is opening its Marketplace to our own members. Among our subscribers are teachers, healers, practitioners, artists, and makers — people whose skills and wares are often the reason they found Gaia in the first place. Our opportunity is to give them a storefront and the trust of the Gaia brand. We’re looking for a merchant to build that business. You’ll fill the store by recruiting sellers from our subscriber base, and you’ll drive awareness, traffic, and conversion by marketing the store back to our members. This is a build role. The seller pipeline and the demand engine largely don’t exist yet.

At Gaia, soft skills are key to success. We seek candidates with strong interpersonal abilities – effective communication, teamwork, prioritization, and problem solving – who can adapt to change, manage conflicts with empathy, and collaborate well with diverse teams. While technical skills matter, we highly value those who build positive relationships, contribute to a supportive culture, and approach challenges with a solution-oriented mindset. If this sounds like you, you’ll thrive in our dynamic environment.

Must be able to work on campus in Louisville, CO. US citizenship or an existing work visa is required. Gaia subscribers strongly preferred. Non-smoker.

Responsibilities

What You’ll Own

• Fill the store – Recruit sellers from Gaia’s membership — identify who has something to sell, and bring them on
• Own the seller pipeline end to end: outreach → onboarding → first listing → first sale → repeat
• Build the assortment: what categories we carry, what quality bar we hold, what we say no to
• Set pricing and take-rate strategy, and help sellers price and present well
• Drive the business – Own Marketplace merchandising: what gets featured, to whom, and when
• Own the promotional calendar — launches, seasonal moments, exclusives, campaigns
• Build always-on discovery across Gaia’s owned surfaces: home, in-app, contextual placements, search and browse
• Build lifecycle marketing that connects what a member watches to what they might buy
• Own conversion: sales pages, product presentation, checkout experience, repeat purchase
• Tell sellers’ stories — our best marketing is our members
• Own the numbers – Own the Marketplace P&L: GMV, take rate, margin
• Report performance, insight, and recommendations to leadership
• Partner with a product squad on seller tools, payouts, ratings, and search — you set priorities, not tickets

Not in Scope

This role does not source, contract, or operate Gaia’s tours, retreats, or travel programs. Travel offerings on the Marketplace will be merchandised by this role, not run by it.

How We’ll Measure Success

• Active sellers and new sellers per month
• Listings created, and the share of listings that sell
• Time from seller signup to first sale
• Share of Gaia members who buy, and repeat purchase rate
• GMV, take rate, and contribution margin

Requirements

What We’re Looking For

• A merchant’s instincts — you know what will sell, to whom, and how to present it
• Experience building the supply side of a marketplace or creator platform: you’ve grown a seller, creator, or instructor base from small to large
• Real merchandising and promotional chops — assortment, pricing, sell-through, campaign calendars
• Strong direct-response marketing skills, especially lifecycle and email
• Comfort with marketplace mechanics: liquidity, take rate, cold-start, curation vs. scale
• The judgment to protect a brand our members trust

Preferred: creator-economy or community-commerce background — Etsy, Patreon, Teachable, Kajabi, Substack, Skillshare, or similar. Experience in a membership or subscription business.

Pay

Compensation Type: Salary
Range: $100,000 - $140,000 (USD)

Benefits

Full-time employees are offered:

• Alternative and traditional medical benefits including preventative coverage
• Dental and vision insurance
• 401K and life insurance
• On-site gym
• A beautiful solar-powered campus, complete with hiking and running trails, community garden, and a labyrinth
• An on-site, mostly organic café that serves breakfast and lunch daily including a full-service espresso bar featuring locally roasted coffee

About Gaia

Gaia exists as a transformational network to empower a global conscious community. Gaia (Nasdaq: GAIA) is a publicly traded company in Louisville, Colorado. We offer global video streaming of over 8,000 original series, shows, films, documentaries, and practices for conscious living to our members in over 190 countries. Our vast video library serves as a vessel for the community we seek to empower. We are not a subscription service that streams whatever pays our bills. Our content goes deep into select niches of Seeking Truth, Transformation, Alternative Health and Yoga channels. We often cover subjects that other media companies won’t touch.

We expect you did explore Gaia’s library of original shows, documentaries, and films. If our work on ancient wisdom, who we are, our true history, coverups, and metaphysics resonates, you might be a good fit for Gaia. We seek to hire and inspire employees who embrace our mission to empower a global conscious community, who hope their work empowers our community of inspired members, to be a catalyst of transformation. The best work we do every day is to remember our vision is “to empower the evolution of consciousness.”