Head of Marketing (B2B Technology & IT Services)

We are seeking an accomplished Head of Marketing to lead and drive the overall marketing strategy for a fast-growing technology organization. This is a high-impact leadership role responsible for building brand presence, accelerating demand generation, strengthening partner marketing, driving executive engagement, and delivering measurable pipeline growth across North America.

The ideal candidate is a strategic B2B marketing leader with deep experience in IT Services, Data & AI, Cloud, Analytics, or Technology Consulting, capable of building a modern marketing function that directly contributes to revenue growth. This position requires frequent collaboration with executive leadership and the ability to travel across the United States (50–60%) for customer meetings, executive events, conferences, and partner engagements.

Responsibilities

• Brand Strategy & Corporate Communications
  • Develop and execute the organization's brand strategy, positioning, and messaging.
  • Lead brand transformation initiatives across digital and offline channels.
  • Drive executive and internal communications aligned with business objectives.
  • Ensure consistent brand identity across all customer touchpoints.
• Demand Generation & Revenue Marketing
  • Build and scale demand generation programs that create measurable pipeline growth.
  • Develop multi-channel marketing campaigns across digital, content, events, and partner ecosystems.
  • Establish marketing attribution models and performance metrics.
  • Partner closely with Sales leadership to align marketing initiatives with revenue objectives.
• Executive Events & Customer Engagement
  • Lead planning and execution of executive briefings, CXO forums, customer roundtables, board meetings, and industry conferences.
  • Deliver exceptional executive-level customer engagement experiences.
  • Manage event marketing, social media promotion, and post-event campaigns.
• Partner Marketing
  • Develop co-marketing initiatives with strategic technology partners.
  • Execute joint campaigns, webinars, field marketing events, and digital programs.
  • Build strong relationships with alliance and partner teams.
• Content & Product Marketing
  • Define the content marketing strategy including thought leadership, case studies, blogs, videos, and digital campaigns.
  • Translate complex technology offerings into compelling customer value propositions.
  • Develop messaging tailored to enterprise decision-makers.
• Leadership & Stakeholder Management
  • Lead and mentor internal marketing teams and external agencies.
  • Collaborate with executive leadership on strategic marketing initiatives.
  • Manage agency relationships, budgets, and campaign performance.

Requirements

• 12–15+ years of B2B Marketing experience.
• Proven leadership experience in IT Services, Technology Consulting, Cloud, Data & AI, or Digital Transformation organizations.
• Strong expertise in:
  • Brand Strategy
  • Demand Generation
  • Performance Marketing
  • Pipeline Generation
  • Executive Events
  • Partner Marketing
  • Content Marketing
  • Digital Marketing
• Experience presenting to executive leadership and C-level stakeholders.
• Strong knowledge of marketing analytics, attribution, and ROI measurement.
• Experience managing agencies, vendors, and distributed teams.
• Excellent communication, leadership, and stakeholder management skills.

Preferred Qualifications

• Experience marketing enterprise technology solutions.
• Exposure to technology partner ecosystems (Cloud, Data, AI platforms).
• Experience working in high-growth or startup environments.
• Knowledge of Account-Based Marketing (ABM).
• Experience marketing across industries such as Financial Services, Healthcare, Retail, Manufacturing, or Energy.

Benefits

• Lead the complete marketing function with executive visibility.
• Drive strategic initiatives that directly impact business growth.
• Collaborate with senior leadership and global teams.
• Opportunity to shape the organization's brand and marketing strategy.
• Competitive compensation and long-term career growth.