Head of Marketing

About the Role

As the Head of Marketing, you will play a crucial role in driving revenue growth and optimizing our Front End and Back End marketing efforts. Your expertise in digital marketing, team leadership, and data-driven decision-making will be instrumental in scaling our business. We seek a detail-oriented leader who thrives on data, understands complex advertising platforms, and balances hands-on involvement with effective delegation and mentorship.

Responsibilities

• Develop and execute multi-channel marketing strategies that drive high-quality lead growth.
• Optimize and scale landing pages to maximize lead conversion.
• Identify high-performing marketing campaigns and channels and scale them effectively.
• Oversee all paid media traffic channels, including Google Ads, Bing Ads, and influencer partnerships.
• Leverage satisfied customers to drive referral-based growth and improve search rankings through high-quality links and content.
• Oversee structured snippets implementation.
• Lead and manage an international marketing team, conducting regular one-on-one and team meetings to review performance, challenges, and opportunities.
• Provide mentorship, training, and coaching to ensure high team performance.
• Work closely with tech and product teams to optimize user experience and tracking.
• Track and analyze key marketing metrics to optimize ROI and conduct funnel analysis to identify areas for improvement.
• Coordinate with CRO to identify new tests for offers, pricing, and promotions.

Requirements

• Proven mastery of Google Ads, including advanced features like value-based bidding.
• Strong analytical skills with a focus on data-driven decision-making and spreadsheet proficiency.
• Ability to delegate effectively while remaining deeply involved in team execution and details.
• Experience leading and mentoring a global marketing team.
• Commitment to achieving excellent results with urgency and continuous improvement.
• Open, honest communication and proactive planning with a collaborative approach to decision-making.
• Alignment with our remote work culture and core values.

About Our Company

We operate Christian Filipina, a business with high seven-figure annual revenue and a remote team of over 200 professionals. We are seeking a strategic and results-driven Head of Marketing to elevate our performance marketing efforts.