Head of Marketing
Selby Jennings · Chicago, IL · 1 mo ago
MarketingFull-time
About the role
The successful candidate will take ownership of end-to-end marketing strategy, with a strong emphasis on outbound engagement, digital performance, and thought leadership.
Responsibilities
- Design and execute targeted campaigns to generate qualified opportunities, leveraging data tools and personalized outreach to engage senior decision-makers.
- Enhance digital presence, including oversight of website performance, content structure, and organic growth initiatives.
- Lead forward-looking strategies around search visibility and emerging discovery channels, ensuring the firm remains competitive in an evolving digital landscape.
- Develop and manage a consistent thought leadership program, producing insights, publications, and events that reinforce the firm's expertise and credibility within its core markets.
- Partner closely with senior stakeholders, aligning marketing efforts with commercial priorities and growth objectives.
Requirements
- A strong background in B2B marketing within professional services, financial services, or a similarly complex environment.
- Experience in lead generation, digital marketing, and content-driven growth strategies.
- The ability to operate both strategically and hands-on.