Head of Marketing

Location: Fully Remote within UK or USA (EST) | Travel: Up to 20% | Full Time

About the role

We're hiring a Head of Marketing to own marketing execution across both our UK and US markets. You'll report to the CEO and work alongside Sales, Product, and our existing marketing team, plus our external agency and campaign partners.

• ICPs and buyer personas are defined across health systems and academic nursing
• Messaging architecture is built and being rolled into sales enablement
• First campaigns are running through an external agency, developed in-house

We need a brilliant operator who can drive execution, raise the bar on quality, and ship at pace across both regions. You're the right fit if you're an AI-native marketer who's energised by leverage—someone who treats Claude and modern tooling as core instruments, has strong taste in writing and design, and knows how to turn a defined strategy into campaigns, content, and pipeline. You want scope and ownership. You move fast, you have judgement, and you don't need a strategic deck to tell you what good looks like.

Responsibilities

Campaign Execution (UK & US)

• Drive end-to-end execution of the marketing campaign calendar across both regions: ABM, paid, organic, email, content, events.
• Manage our external campaign agency as the in-house counterpart: brief, review, push back, raise quality, hold timelines.
• Own day-to-day campaign performance—what's working, what to kill, what to double down on—and report into the executive team weekly.

Content & Asset Production

• Produce and ship high-quality marketing assets at pace: web copy, landing pages, case studies, white papers, sales collateral, social content, email sequences.
• Use AI tools (Claude and others) as core production infrastructure—directing, editing, and quality-controlling AI-assisted output to a standard that reads as authored, not generated.
• Translate clinical outcomes, customer stories, and product capability into commercially compelling proof points.

ABM & Demand Execution

• Execute account-based plays against named US health systems, NHS trusts, and university nursing programs on both sides of the Atlantic, using the ICP and persona definitions already in place.
• Run the marketing tech stack day-to-day (HubSpot core; ABM and intent tooling as we scale it).
• Partner closely with Sales, Account Management, and Success to ensure marketing programs land where the pipeline needs them.

Events

• Own execution of our priority events in the US and UK.
• Drive everything from pre-event ABM, on-site presence, and post-event follow-up.
• Measure pipeline contribution, not booth traffic.

Customer Marketing

• Turn reference customers into commercial leverage through case studies, reference calls, co-marketed content, and advocacy.

Operating Rhythm

• Set and run the marketing operating rhythm: weekly campaign reviews, monthly performance reporting, quarterly planning against pipeline targets set by the CEO and Sales.
• Manage the marketing budget day-to-day and hold agencies and vendors accountable to it.

Requirements

• 5-8 years in B2B marketing, with strong campaign execution experience inside a SaaS or healthtech environment selling enterprise deals.
• Demonstrable record of shipping campaigns and content that drove measurable pipeline growth—at a quality bar that doesn't need to be edited up.
• Genuinely AI-native: you use Claude (or equivalent) as a daily working tool, you have a point of view on prompting and direction, and your output reflects taste and judgement, not template usage.
• Excellent writer and editor. You can produce executive-grade copy yourself; you don't outsource the writing and review it—you own it.
• Strong project and agency management instincts: you can run an external campaign partner without being run by them.
• Comfort with ambiguity and pace. You'd rather ship something good on Friday than something perfect in three weeks.
• Familiarity with modern B2B marketing stack: HubSpot, LinkedIn paid, intent and ABM tooling, basic analytics.

Nice to have

• Experience marketing into healthcare, clinical education, workforce, nursing, or adjacent categories.
• Exposure to both UK and US B2B markets, or strong instincts for how they differ.
• Track record of operating as a senior individual contributor and small-team lead rather than as a full-time people manager—and being energised by that.
• Experience working alongside a defined GTM strategy rather than setting one from scratch.

About Oxford Medical Simulation

OMS helps health systems, hospitals, medical and nursing schools deliver training and assessment better, cheaper, faster, and at scale. Our award-winning simulation platform is transforming the way healthcare and educational institutions train, assess, and recruit healthcare professionals. By combining cutting-edge 3D visualization with artificial intelligence and leading educational theory, OMS delivers all the benefits of physical simulation while delivering significant savings and improving patient care.

Since launching the award-winning OMS Platform in 2018, we've grown fast—partnering with over 150 leading healthcare institutions worldwide. From Oxford University and NYU to Mayo Clinic and the NHS, even the world’s top pediatric hospital use OMS. We’re helping transform healthcare training with immersive, on-demand clinical simulation.

Who we are

We are Skiers / Boarders, Runners, Rowers, Pilots, Magicians, Weavers, Photographers, Game heroes, Movie Buffs, and every other variety of people. We are hard working. We are passionate about what we do. We care about the work. We care about each other. We care about pushing the envelope and we care about using our working lives to make the world a better place. We value these behaviours above all:

• Care & Pride - we take care and pride in everything we do
• Growth mindset - we push the boundaries so we are adaptive, inventive and always learning
• One Team - we are in it together, mucking in and supporting each other with humour and humility

Benefits

• 38 days annual leave (including public holidays)
• Private Medical Insurance
• Flexible work environment—work from home/remote first
• Pension: 3% company and 5% individual contribution
• £500 one-off office setup allowance
• High specification work laptop and VR headset
• Enhanced maternity, paternity, and adoption leave
• Knowing that you are making a real difference!