Head of Marketing

Responsibilities

• Develop and drive an integrated marketing strategy that supports Legalist's business objectives and growth priorities
• Partner with leadership to pinpoint opportunities for strengthening our market presence and elevating our brand
• Translate business priorities into measurable marketing initiatives spanning brand, content, communications, and digital channels
• Own Legalist's brand across all external marketing materials and communications
• Ensure consistent messaging and visual identity across client-facing presentations and digital collateral
• Manage relationships with designers, PR partners, and other external parties
• Seek out opportunities to increase our brand visibility through PR, media opportunities, and thought leadership
• Oversee Legalist's content strategy including newsletters, our website, thought leadership, and other marketing channels
• Work closely with our internal subject matter experts to translate complex legal and financial topics into digestible and compelling content
• Own pitch decks, presentations, one-pagers, newsletters, and case studies that support business development efforts
• Ensure that our website remains active and reflective of the Legalist brand
• Partner with our designers and external website vendors to enhance our website experience
• Define KPIs and regularly evaluate marketing performance
• Leverage data to identify opportunities and improve our marketing effectiveness
• Build reporting that gives leadership clear visibility into marketing performance and business impact

Qualifications

• 8-15 years of B2B marketing experience, ideally within asset management, financial services, legal, fintech, or another relationship-driven industry
• Strong preference for experience in content creation and brand marketing in the fintech, legal, or asset management space
• Experience owning a marketing function in a growing company, or leading marketing in a lean environment
• Strong marketing background, including brand marketing, content, communications, and PR
• Experience managing websites, creating marketing collateral, pitch decks, presentations, newsletters, and email marketing
• Comfortable working with data to evaluate effectiveness and guide future strategy
• Strong project management skills with the ability to balance multiple priorities in a fast-paced environment
• Excellent communication skills with experience partnering directly with senior leadership
• Builder mindset with a willingness to roll up your sleeves and execute