Head of Marketing, Americas

About SailGP

SailGP is the world’s most exciting race on water, where anything can happen in short, adrenaline-fueled battles between national teams at iconic stadium venues worldwide. Top athletes fly identical, high-tech F50 boats faster than the wind at speeds approaching 100 km/h – racing for the future, championing a world powered by nature. We aim to deliver Grand Prix racing and sporting stories to captivate fans across the world by creating spectacular, shareable moments, elevating the personality in our sport, and showcasing the pinnacle of on-water racing, innovative technology, and world-class waterside event experiences in iconic cities.

Overview

SailGP is seeking a full-time Head of Marketing to join its team in New York City to lead the brand growth and awareness of SailGP in the Americas region. The role will be responsible for developing the annual marketing strategy for North and South America, with a specific focus on the U.S., Canada, and Brazil. Oversight of key activations includes event marketing, ticketing promotion, broadcast tune-in, social and digital media, and partnership marketing. Working alongside the Head of Communications in the region, as well as the Global Marketing team (headquartered in London), you will lead a small but growing team to deliver premium, high-impact events and marketing campaigns.

Responsibilities

Regional Marketing Leadership

• Own the end-to-end marketing strategy for all Americas markets, ensuring SailGP’s brand grows consistently across the U.S., Canada, the Caribbean, and LATAM.
• Translate global brand and audience strategy into regional plans tailored to regional markets.
• Lead annual and event-specific marketing planning, budgeting, forecasting, and performance management for the region.
• Serve as senior marketing lead for host city relationships, government stakeholders, tourism boards, and local market partners.

Event Marketing

• Lead the full marketing lifecycle for SailGP’s Americas events, including New York, San Francisco, Bermuda, and Rio in 2027, plus 2028 LATAM market planning.
• Develop event-specific go-to-market plans, including advertising, brand activations, social, ticketing promotion, partnerships, and localized creative.
• Collaborate with cross-functional teams to drive event awareness and achieve 90%+ ticket sell-through across paid, owned, and earned channels.
• Create "must-attend" events by working closely with the Experience & Event Operations teams on event positioning, creative campaigns, and a world-class event experience.
• Lead ticketing campaigns, including promotional campaigns, segmentation, sales pacing, and key stakeholder activation, using data-driven insights to optimize performance and deliver a seamless buyer journey.
• Enhance on-site fan experience through content capture, influencer campaigns, user-generated content, and partner activations.
• Build and manage budgets across advertising, brand activations, content production, and marketing partnerships to maximize impact and ROI.
• Oversee agency and supplier management to ensure premium, on-brand delivery, efficient procurement, and disciplined financial and invoice management.
• Lead continuous campaign optimization and real-time performance tracking, followed by post-event analysis covering campaign results, ticketing performance, brand impact, fan engagement, and partner value delivery.

Audience Growth & Brand Activation

• Drive measurable growth in brand awareness and engagement across key markets by identifying and activating in-market stakeholders and partners who can amplify event visibility, support ticket sales, and accelerate fan growth.
• Deliver fan-first, culturally relevant content and experiences that connect SailGP with sport, lifestyle, and entertainment communities.
• Grow the SailGP+ fanbase through compelling event narratives, brand activations, entertaining campaigns, and locally resonant content, collaborating with cross-functional teams to create unique fan experiences and optimize digital marketing performance.
• Champion data-driven decision-making and continuous optimization across all marketing activity.

Cross-functional Leadership

• Work with the Commercial team to execute partner rights, co-marketing campaigns, and measurable value across all Americas events.
• Collaborate with all 13 SailGP teams to support regional marketing needs and ensure alignment with SailGP’s fan engagement strategy.
• Lead, coach, and develop a high-performing regional marketing team, fostering a culture of creativity, accountability, and operational excellence.
• During event periods, ensure the global team is briefed on local market strategy with a clear cross-functional working team assembled to deliver.

Requirements

• Proven leadership experience managing high-performing marketing teams within sport, entertainment, or fast-growth consumer brands.
• Expertise in multi-market, multi-channel campaigns, including brand, digital, social, content, media, and experiential.
• Strong event marketing, ticketing, and digital capability, including performance marketing, CRM, analytics, and optimization, with a track record of driving attendance, revenue, and fan engagement.
• Ability to operate in a fast-paced, global environment, managing multiple projects with precision and creativity.
• Exceptional stakeholder management, including host cities, agencies, partners, and cross-functional teams.
• Commitment to SailGP’s values, including balancing high performance with sustainable working practices.

Location

New York City, with the ability to travel to regional markets as required.