Head of Marketing - Americas

About the role

A great opportunity to join a market leading company with clear product market fit and ambitious growth plans. We are looking to rapidly scale our Marketing team and the Field Marketing Manager role will be central to helping the business achieve our growth plans. The role itself is key to the success of our Marketing team in Americas. You will be the voice of marketing to the sales team, and represent the feedback and the needs of the sales team back into the Marketing team. You will attend Americas sales meetings and should expect daily interaction with the sales team members, with a heavy focus on Demand Generation and helping educate on the strategy and managing the impact in region. Most importantly, you'll be supported by a talented and enthusiastic team that prides itself on hitting targets, collaborating and enjoying their work.

Responsibilities

• Defining and executing the operational marketing plan for the strategic geographies in the Americas region aligned to the local sales objectives
• Managing the Demand Generation funnel in region working very closely with the Demand Generation team and Sales Leaders to review Demand performance for the region, ensure MQLs are followed up, feedback on the level or appropriateness for the region and engaging with weekly review with sales leadership to manage the deliverables
• Managing operations for internal and external events, online and physical (local kick offs, client, tradeshows, conferences, etc.)
• Supporting the delivery and in‑region amplification of the company's communication strategy
• Working in close collaboration with the other teams of the marketing department to both implement and, where appropriate, propose localized and relevant marketing campaigns
• Developing supporting campaign assets and collaterals that are region specific
• Analyzing campaign and spotting potential areas of improvement
• Conducting market and competition analysis for the region
• Managing marketing budget spend for the Americas region
• Working closely with the Demand Generation and Communications team members
• Building a close relationship with the Regional Sales Directors and the Sales leadership
• Engaging with the sales team themselves
• Coordinating with Expereo Management when preparing them for customer‑facing events and hospitality activity in the region
• Liaising with external companies: event organisers, hospitality companies, regional PR agency on an ad hoc basis

Requirements

• 3‑5 years' experience in B2B marketing (IT/software environment is a plus)
• Ability to set a Field marketing strategy and plans with appropriate teams, and work collaboratively to deliver on tactics
• Hands‑on role covering all aspects of field marketing
• Business School degree or equivalent in Marketing
• Understanding and good knowledge of inbound and marketing automation practices (HubSpot and 6Sense in particular or similar solutions) and use of CRM (Salesforce)
• Ability to manage multiple projects and meet assigned deadlines in a fast‑paced environment
• Self‑motivated, detail‑oriented, problem‑solving ability
• Autonomous and able to work independently
• Good communication and collaboration skills
• English fluency; other European languages a plus but not required
• Ability to write content and deliver presentations to internal and external audiences
• Willingness to travel internationally (limited travel required)
• No supervisory responsibilities

Benefits

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