Head of Marketing (70k-90k SEK/month + Equity) at well-funded healthtech startup

About the role

Well-funded healthtech startup based in Stockholm, Sweden. As the first marketing hire at a high-growth healthtech startup, you will own the end-to-end strategy from brand and PR to performance and CRM. You'll move from a hands-on solo lead to building a global function, driving user acquisition and international expansion for a disruptive at-home diagnostic platform.

• Shape the future of women's health with a category-defining diagnostic platform backed by top-tier VCs.
• Experience true ownership as the first marketing hire, building systems from scratch rather than inheriting legacy processes.
• Join a high-growth venture with over 30% month-on-month growth and a massive, underserved global market opportunity.

Responsibilities

• Lead global growth and go-to-market strategies across Europe and North America to drive user acquisition and retention.
• Own the brand, PR, and communications strategy to position the company as a leading authority in digital health.
• Execute data-driven performance marketing campaigns and build personalized CRM journeys to optimize customer lifetime value.

Requirements

• Proven experience as the first marketing hire in a seed-stage startup, building from zero to one.
• Deep expertise in subscription-based marketing, including CAC/LTV optimization and lifecycle management.
• Strong analytical skills with the ability to manage budgets, negotiate partnerships, and connect marketing activities to business outcomes.

Pay

70k-90k SEK/month + Equity