Head of Industry, Financial Services

For our client, a leader in the Business Services space, we are seeking a Head of Industry for Financial Services to shape brand and customer engagement initiatives that strengthen market presence and business impact. You will collaborate with analytics, product, creative, and commercial teams to turn market insights into scalable campaigns, testing strategies, and performance improvements. This role offers the opportunity to directly influence customer engagement, conversion performance, and revenue growth within a Business Services environment.

Location: New York, NY - US based candidates only, no visa sponsorship available.

Responsibilities

• Expand relationships with leading financial brands to scale the company’s Financial Services business
• Promote the company as the premier AI-driven programmatic platform for retail marketers
• Enhance industry visibility through thought leadership and educational initiatives
• Grow brand-direct demand and collaborate with sales teams to boost agency adoption
• Develop a targeted go-to-market strategy for Financial Services marketing organizations
• Guide clients through privacy and measurement challenges while positioning the company favorably
• Recruit and mentor high-performing teams focused on Financial Services

Qualifications

• 15+ years of advertising experience required, with at least 5+ years focused on Financial Services marketers
• Expertise in banking, insurance, credit cards, fintech, wealth management, or lending
• Strong knowledge of programmatic advertising across multiple channels
• Track record of building executive relationships and enhancing brand-direct investment in Financial Services
• Experience developing and leading high-performing sales and marketing teams

Pay

$225,000 – $250,000 annually

Benefits

• Fully paid health insurance coverage
• Paid parental leave for employees
• Unlimited paid time off (PTO)
• Recognition as one of the best places to work