DirectJobHub
Jobs · Marketing · Michigan

Head of Growth & Lead Generation

M&D · Coleman, MI · 3 wk ago
On-siteMarketingPart-time

About the Company

For over 80 years, M&D has led the aftermarket in remanufacturing innovation to address technological advancements and changing customer needs. In recent decades, we have expanded beyond remanufacturing to develop close (and sometimes exclusive) partnerships with the world’s leading OEMs and manufacturers, including Bosch, Garrett, Federal Mogul, Cummins, Stanadyne, Holset, BorgWarner, Delphi, Yanmar, Mitsubishi, and Denso. These partnerships have honed our remanufacturing capabilities and expanded our parts offering to include new, no-core options in fuel injectors, fuel pumps, diesel engine cylinder heads, blocks, crankshafts, and connecting rods. M&D also stocks a complete assortment of turbos (new and remanufactured), inframe overhaul kits, filtration, and aftertreatment parts such as DPFs, DOCs, EGRs, sensors, and other engine components. Our strong remanufacturing roots, combined with 41+ branch locations, a nationwide outside sales team, and close OEM and manufacturer partnerships, make us unique in the industry—no one understands diesel engine failure analysis and parts better than M&D. We fuel uptime.

About the Role

The Head of Growth & Lead Generation is a newly created role anchoring HHP’s (a division of M&D) demand generation function within Operations. This position is structured in phases: the first three months focus on operational systemization and business immersion, with outbound lead generation ownership ramping from months four through twelve. The role earns growth scope through demonstrated operational execution—not the other way around.

Responsibilities

Phase 1: Operations (Days 1–90 — Primary Focus)

  • Conduct structured onboarding across warehouse, customer care, inside sales, and outside sales to build deep product, buyer, and channel fluency.
  • Deliver a written diagnostic of the current-state outbound program: lists, dialer infrastructure, CRM usage, scripts, cadence, and results—including an honest assessment of gaps.
  • Identify the first systemization target and deliver a working solution within Days 31–60.
  • Operate with builder-executor intensity: own the problem, build the process, document it, and hand it off cleanly.

Phase 2: Lead Generation Rebuild (Months 4–12)

  • Own the outbound lead generation infrastructure end-to-end: list quality, dialer configuration, CRM pipeline discipline, script development, cadence design, and results reporting.
  • Deliver an outbound rebuild plan with explicit ROI math by Day 90; execution begins no earlier than Day 90.
  • Coordinate with the on-site marketing team on creative and brand support for lead-gen campaigns under a defined matrix working agreement.
  • Build and manage outbound team composition as headcount is approved (team structure TBD at 90-day mark).
  • Participate in the Flywheel project—HHP’s AI/organic lead-gen initiative—as it ramps in Year 1.

Ongoing Responsibilities

  • Maintain a weekly coordination cadence with the on-site marketing team on lead-gen campaign execution.
  • Report lead-gen performance metrics to the GM on a defined KPI dashboard (volume, conversion rate, cost-per-lead, pipeline contribution).
  • Develop coaching skills for direct reports as the team is built out; participate in structured mentorship cadence.
  • Surface operational intelligence (buyer behavior, market signals, channel shifts) as a regular input to the GM and executive leadership.
  • Perform other duties as assigned by supervisor.

Requirements

  • Bachelor’s degree in Marketing, Business Administration, Sales, Communications, Operations Management, or a related field preferred. Equivalent combination of education, professional training, and relevant work experience will be considered in lieu of a degree.
  • Certifications or specialized training in CRM platforms, demand generation, sales operations, digital marketing, lead generation, AI-enabled marketing tools, or project management are a plus.
  • 3+ years of experience in B2B outbound lead generation, sales operations, or demand generation—with measurable results.
  • Demonstrated builder/executor profile: has designed and operationalized processes from scratch, not just managed inherited systems.
  • Strong CRM discipline and data hygiene standards; experience with dialer infrastructure and list management.
  • Ability to learn a complex, technical product category quickly and translate it into effective outbound messaging.
  • High accountability orientation, owning outcomes, not just activities.
  • Perform all work to company policies, procedures, and system standards to meet the company's strategic objectives.
  • Successful completion of pre-employment background and drug screening.
  • Fosters good coworker citizenship and contributes to a positive work environment.

Physical Demands and Work Environment

  • Prolonged periods sitting at a desk and working on a computer.
  • Ability to lift, move, and carry objects up to 15 lbs.

Reasonable accommodation may be provided to enable individuals with disabilities to perform the essential functions of this position.

Similar jobs