Head of Growth - B2C

About the role

This role exists to own how Wispr Flow grows with consumers, prosumers, and future teams. The ideal candidate will be responsible for scaling the performance marketing machine, including SEM, ASO, paid social, and the engines behind them, with a clear vision for driving aggressive growth.

Responsibilities

• Own the B2C growth number: new habitual daily active users and their conversion to paid
• Run the paid portfolio: channel-by-channel kill, hold, or scale decisions every week against payback and incrementality, with fiscal ownership of the budget
• Expand the channel map
• Build our search position: SEO, SEM, and AEO matter more every month as we launch products into contested categories
• Own web conversion: landing pages, experimentation, ICP-specific pages, localization
• Own the app stores: iOS, Android, and Windows listings, from metadata and custom product pages to featuring moments
• Own the affiliate program: a few thousand affiliates today, lightly tended, with real room to grow
• Build and lead the growth team: channel owners, analysts, content creators and partners
• Direct the growth engines: media mix modeling, geo incrementality, a payback model, and an agentic reporting stack built on Claude
• Allocate internationally: over half our users are outside the US, and you own the central levers, geo-level budget, localization priorities, and market playbooks