Head of Growth

Core Responsibilities

• Own pipeline generation, self-serve revenue targets, and overall growth metrics with accountability for marketing-sourced pipeline (MQLs, SQLs), self-serve conversions, customer acquisition cost (CAC) efficiency, and product-led growth KPIs
• Build and scale demand generation programs across multiple channels including paid search, paid social, content marketing, SEO, email, webinars, and industry partnerships
• Design and execute product-led growth (PLG) experiments to drive self-serve adoption, free trial conversion, product virality, and freemium-to-paid conversion
• Optimize the full conversion funnel from website visitor to self-serve customer or qualified enterprise pipeline, with relentless focus on conversion rate optimization at every stage
• Establish growth analytics and reporting infrastructure to track key metrics (MQLs, SQLs, pipeline, self-serve conversions, CAC, LTV, conversion rates) and inform data-driven decisions
• Manage growth marketing budget with clear ROI targets and efficient capital allocation across channels
• Own website conversion optimization including landing pages, CTAs, forms, onboarding flows, and user experience to maximize both lead generation and self-serve signups; continuously test, iterate, and optimize for conversion
• Develop content strategy that establishes Qumis as a thought leader while generating qualified demand
• Develop messaging and positioning that resonates with insurance professionals and clearly articulates Qumis's value proposition

Strategic & Cross-Functional

• Partner with CEO on overall GTM strategy, positioning, messaging, and growth experimentation roadmap
• Collaborate closely with Sales to ensure marketing-generated pipeline converts efficiently, establish lead scoring and handoff protocols, and maintain feedback loops that improve lead quality
• Work with Product to identify PLG opportunities, optimize onboarding flows, instrument product analytics for growth insights, and prioritize features that drive viral adoption
• Partner with Customer Success to develop expansion marketing programs, referral engines, and customer advocacy initiatives
• Represent Qumis at tier-1 industry conferences and events as a brand ambassador and demand generation lever
• Build strategic partnerships with industry associations, complementary technology vendors, and ecosystem players to unlock new channels
• Develop marketing and sales enablement collateral including one-pagers, case studies, ROI calculators, battle cards, objection handlers, and industry-specific content

Innovation & Efficiency

• Leverage AI-native tools (ChatGPT, Perplexity, Clay, etc.) to automate content creation, research, personalization, and campaign execution at scale
• Run rapid growth experiments across channels, messaging, creative, and tactics with disciplined hypothesis testing and learning capture
• Test emerging channels and tactics to stay ahead of competitors in insurance tech marketing
• Build scalable processes and systems that enable future marketing hires to execute with leverage
• Document playbooks and best practices for demand generation, PLG optimization, conversion optimization, and growth experimentation