Head of Growth
Growth Strategy
You’ll have support from our ace growth+finance leader to support you every step of the way with data, analytics, insights and context along with our agency - so you’ll be able to jump in and add value immediately.
Specifics
Scale and improve our existing paid acquisition (Google and Meta focus).
Build outbound, SEO, AEO, referral, and lifecycle motions.
Improve conversion and activation across a multi-step lead-to-active funnel.
Run a high-cadence experimentation program with real rigor on incrementality and forecasting, with support from engineering.
Hire and develop a small, high-leverage growth team.
Qualifications
You've led growth at a startup or high-growth tech company, ideally DTC, fintech, or marketplace.
You've personally executed performance marketing, not just managed people who did.
You understand attribution, value-based bidding, and signal pipelines deeply.
You're comfortable being the primary growth person in the room for the first several months before hiring.
You have strong product intuition and want to influence pricing, packaging, messaging, and onboarding alongside marketing.
Bonus
You're a landlord or real estate investor, or you've operated in fintech or marketplace.
What This Role Isn't
It isn't a brand or comms role.
We’re looking for verifiable performance, not just the soft stuff (though the soft stuff is truly important).
It isn't a CMO seat with five teams reporting in by month six.
It isn't a delegate-the-execution role.
You'll be in ad accounts, writing briefs, reading SQL, and shipping experiments yourself.
It isn't a hand-me-the-playbook role.
Channel expansion here is figure-it-out work.
Success in Year One
3x high-quality, high-volume owner acquisition within targeted CAC payback.
Launch at least two new acquisition channels at scale (likely outbound plus one of SEO, AEO, owner referral).
Hire 2 ICs and ship a clear team operating rhythm.
How We Work
We take principal risk on every customer through Guaranteed Rent, so we operate with the underwriting discipline of a financial business and the customer obsession of a consumer product.