Head of Growth and Performance Marketing

About the role

At Advantive, we don’t just make software—we build careers and power the manufacturing and distribution backbone of the global economy. We are growing fast, investing in AI, and building a culture where motivated, curious people rise quickly. We are hiring a hands‑on growth marketer who has built or rebuilt a B2B new‑logo demand engine and is ready to do it again. This role owns new‑logo pipeline for Advantive across our three lines of business: Distribution, Manufacturing and Quality, and Packaging. Reporting to the VP, Marketing, you will own demand generation end to end and carry direct accountability for the programs that generate qualified new‑logo demand, convert it into pipeline, and show up in closed‑won revenue. Our targets are clear: 5x pipeline coverage and 30 percent new‑logo growth. This role is how marketing delivers its share of that. It is an ownership role. You will design the funnel model, set the channel plan and budget, direct our paid media agency and third‑party partners to pipeline outcomes, build the attribution and reporting that Sales and Finance trust, and put AI to work across targeting, content, personalization, and testing. You will be a hands‑on builder, working closely with Content, Digital Marketing, Business Development, Product Marketing, Marketing Operations, and Revenue Operations. You will build what does not yet exist and continuously improve what does, turning strategy into measurable, scalable demand‑generation programs. This role