Head of Global Demand Generation

What We Do

The Marketing and Communications team at Mapbox is responsible for shaping the company's public image and promoting its cutting-edge location technology solutions. Through building strategic campaigns, high-quality content, and excellent documentation, the team effectively communicates Mapbox value to customers, prospects, developers, partners, and stakeholders.

What You'll Do

• Drive a high volume of new Mapbox accounts
• Deliver incremental marketing-generated and influenced sales pipeline through marketing programs
• Define and execute the global demand generation strategy to meet and exceed pipeline and revenue targets across SMB, Mid-Market, and Enterprise segments
• Oversee end-to-end multi-channel marketing campaigns (paid search/social, content syndication, events, webinars, email, and partner co-marketing)
• Build and scale a high-impact Account-Based Marketing (ABM) program targeting high-value enterprise accounts in tight alignment with Sales leadership
• Monitor, analyze, and optimize full-funnel performance metrics—from initial touchpoint to MQL, SQL, opportunity creation, and closed-won deals
• Lead the MarTech roadmap (e.g., Salesforce, HubSpot/Marketo, 6sense/Demandbase, Gong) to ensure accurate attribution, reporting, and automated lead management
• Partner closely with Sales, Revenue Operations, and Product Marketing to refine lead routing, Service Level Agreements (SLAs), buyer personas, and messaging
• Manage the global demand gen budget, optimizing ROI and payback periods; oversee external agencies, vendors, and contractor relationships
• Build, mentor, and foster a culture of high performance, testing, and continuous learning within the global demand generation team

What We Believe Are Important Traits For This Role

• Experience: 10+ years of B2B demand generation experience, with at least 5+ years in a director or senior management role (SaaS or Tech industry preferred)
• Proven Track Record: Demonstrated success driving sourced and influenced pipeline across multi-region global markets
• Technical Mastery: Deep hands-on and strategic expertise with MarTech stacks (CRM, MAP, ABM, attribution platforms, and web analytics tools)
• Analytical Mindset: Expert in marketing analytics, attribution models, and business performance KPIs (CAC, LTV, conversion rates, payback period)
• Cross-Functional Leadership: Exceptional communication skills with a proven track record of aligning Marketing and Sales leadership around shared pipeline goals
• Education: Bachelor’s degree in Marketing, Business, or a related field (or equivalent practical experience)

What We Value

• We value high-performing creative individuals who dig into problems and opportunities
• We believe in individuals being their whole selves at work. We commit to this through supportive health care, parental leave, flexibility for the things that come up in life, and innovating on how we think about supporting our people
• We emphasize an environment of teaching and learning to equip employees with the tools needed to be successful in their function and the company
• We strongly believe in the value of growing a diverse team and encourage people of all backgrounds, genders, ethnicities, abilities, and sexual orientations to apply

How We Support You

• Hybrid/Remote Options
• Comprehensive Healthcare
• Family-First Support
• Fertility & Family Building
• Lifestyle Spending Account
• Balance & Brainpower
• Mental health support for you and your dependents
• Rest & Recharge
• Flexible paid time away, company holidays, and generous absence policies
• Time Off to Give Back
• Invest & Grow

Job Details

• Annual Base Compensation Range: $179,350 - $242,650 for most US locations and 5% to 10% higher for US locations with a higher cost of labor
• E-Verify Participation
• Equal Opportunity Employer