Head of Funnel Strategy
Role Objective
The Head of Meta Funnels Strategy will architect and lead our Meta-focused customer journeys. This role requires a "player-coach" approach, combining strategic vision with hands-on execution.
What You’ll Do
Lead the Funnel Pod: Directly lead a high-performing, cross-functional pod of Media Buyers, Creative Strategists, Copywriters, and Video Editors.
Own the Post-Click Strategy: Architect, build, and optimize high-converting landing pages, advertorials, listicles, and checkout flows specifically optimized for Meta traffic.
Prioritize & Design Experiments: Own the testing roadmap. Define and prioritize aggressive A/B testing cycles including messaging, offers, angles, visual hooks, and pricing models.
Oversee Tech Stack & Tracking: Ensure exact tracking and attribution setups (e.g., TripleWhale, Northbeam, GA4) are maintained so we can confidently act on clean data.
Post-Purchase & AOV Strategy: Implement smart upsell logic (One-Click Upsells) and initial retention loops to maximize customer lifetime value (LTV).
Required Skills And Qualifications
5+ Years of Performance Marketing Experience: At least 2+ years specifically in a leadership role managing cross-functional growth or CRO teams.
Proven Meta Funnel Mastery: A strong track record of personally designing, launching, and scaling high-volume direct-to-consumer (DTC) funnels to 7-figure monthly spends.
"Whole-Brain" Analytical/Creative Thinker: Strong analytical mindset to read ad account data and drop-off heatmaps, paired with the direct-response knowledge to write compelling copy.
Tech Stack Fluency: Comfortable with landing page builders (PageFly, Gempages, Replo), Shopify, and third-party attribution/tracking tools.
High Velocity & Execution: Experience operating in rapid, short-form creative testing cycles and moving from data insight to live update in hours, not weeks.
Superior Communication: Ability to write clear, "Source of Truth" briefs and documentation for a global, async team.
How to Apply
To be considered, please submit your resume and a brief funnel strategy case study showcasing the architecture of a full Meta-traffic funnel system you designed and optimized from ad hook to landing page to upsells. Include the wins (hard metrics, specifically detailing your impact on CPA, CVR, or ROAS scale) and a scenario where the data flagged a failing funnel and the precise optimization pivot you executed to fix it.
Application Process
We prioritize data over gut feelings. To be considered, please submit your application directly. Upon submission, our hiring team will review your credentials and notify you if you are selected to participate in the interview process. We appreciate your interest in IncubatorLab and kindly ask that you refrain from inquiries to our teams via LinkedIn. No third party or agency submissions will be accepted.
About Incubator Labs
Incubator Labs is a performance-focused growth organization that builds and scales brands through rapid experimentation, creative iteration, and disciplined execution. We operate as an internal growth engine, not an agency.
Equal Opportunity Employer
Incubator Labs is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We consider all qualified applicants for employment regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws.