Head of Engineering

Responsibilities

• Define and evolve the end-to-end strategy for TRANZACT's direct-to-consumer marketing web platform—content management, site performance, accessibility, and reliability—anchored on Umbraco, with a production-grade consumer experience across devices.
• Serve as the accountable technical leader for marketing and pre-sales initiatives that reach beyond the websites, including paid media instrumentation, tag management, analytics, and the systems that connect marketing to the sales funnel.
• Establish an AI-first engineering practice: standard patterns, golden paths, and tooling that use AI to accelerate development, testing, documentation, and operations across marketing engineering teams.
• Own conversion rate optimization as an engineering discipline—experimentation infrastructure, A/B testing, and the data instrumentation needed to measure and improve funnel performance.
• Build and lead high-performing engineering teams through their managers—hiring, mentoring, and setting the technical bar—while driving measurable improvements in delivery velocity, site performance, and conversion outcomes.
• Serve as the accountable leader for critical marketing technology initiatives, driving requirements → architecture → implementation → launch → post-launch learning.

Qualifications

• 8+ years in software engineering with a focus on direct-to-consumer digital marketing and web platforms; 3+ years leading engineering teams, including leading through other managers.
• Deep, hands-on experience managing consumer-facing websites with a modern CMS—Umbraco strongly preferred—including content management, site performance, and accessibility.
• Proven expertise across the digital marketing technology stack: Google Ads, Google Tag Manager, analytics, and Optimizely (or comparable experimentation platforms).
• Demonstrated ownership of conversion rate optimization, A/B testing, and the instrumentation required to measure and improve funnel performance.
• Proven, hands-on experience leveraging AI to accelerate engineering outcomes (e.g., AI coding assistants, agentic tooling, LLM-assisted development, testing, or operations).
• Strong engineering fundamentals and the ability to stay hands-on—reviewing designs and code and leading by example while managing a multi-team organization.
• Excellent communicator and mentor, effective with stakeholders across technical and non-technical domains, including Marketing, Product, and Sales.
• Bachelor's degree in Computer Science or related field required. Master's degree in Computer Science, Marketing Technology, or a related field preferred.
• Experience in insurance, healthcare, financial services, or other regulated, consumer-facing industries.
• Experience with .NET / C# (the Umbraco ecosystem) and modern front-end frameworks in production.
• Familiarity with SEO engineering, Core Web Vitals, and performance monitoring/observability for consumer web.
• Experience integrating marketing and pre-sales systems with downstream sales, CRM, or lead-management platforms.
• Cloud-native experience on Azure and/or AWS, with strong infrastructure-as-code and CI/CD practices.