Head of Ecom & Lifecycle
About The Role
As Head of Ecom & Lifecycle, you will lead the website, landing pages, offers, quiz and personalization pathways, conversion funnels, and the acquisition-to-membership lifecycle. You will set the strategy, but you will also be close to the work: shaping hypotheses, shipping experiments, reading the results, and improving the experience.
Responsibilities
- The end-to-end customer journey from acquisition touchpoint through membership
- Website and landing page conversion strategy and execution
- Offer strategy, packaging, positioning, and testing
- Quiz and personalization pathways that connect customer needs to the right experience
- Lifecycle programs for prospects who show intent but do not immediately become members
- A rigorous CRO and experimentation roadmap, including prioritization, measurement, and learning
- Cross-functional execution with Growth, Product, Brand, Creative, and other teams
Requirements
- 5–8+ years of relevant experience, with scope comparable to a traditional director-level role
- Deep experience across ecommerce, CRO, lifecycle, or growth, ideally owning more than one part of the funnel
- A strong track record of personally shipping landing pages, offers, experiments, quizzes, or lifecycle flows
- Excellent commercial judgment and the ability to turn customer insight into clear hypotheses and experiences
- Strong quantitative instincts and comfort using data to prioritize and evaluate work
- A hands-on builder who can set direction, move quickly, and collaborate across functions
This role is for someone who wants broad ownership of a critical growth surface and is excited to build the system, not only manage it.
About Superpower
Superpower is a new health system on a mission to extend and enhance human life. We started with lab testing, then data aggregation / digital twin, then an AI doctor, and now peptides. Over the past 6 months, we have grown 10x whilst halving CAC. Now we are gearing up for hyper growth.
superpower.com/series-a
Culture at Superpower
- We are all here to genuinely do our life’s best work
- Insanely high talent bar, never settling. A players only (see Steve Jobs)
- We live to work as much as we work to live. But we sustainably espouse the superpower ethos of putting health first
- We aim to set the gold standard for team health culture on the planet — live the ethos!
Investors
- Forerunner (Top consumer healthcare VC in the world; early board members of Hims and Oura; Kirsten, founder of Forerunner, led our Series A)
- 8VC (leading health and bio investor)
- Evan Moore (Founder of Doordash; Partner at Khosla Ventures)
- Cyan Bannister (early investor into Uber and SpaceX, former partner at Founder’s Fund, regarded as one of the top angels in the world)
- Balaji Srinivasan (ex-Coinbase CTO and angel, ex-General Partner at a16z)
- Arielle Zuckerberg (active angel, tech leader, relatively famous brother)
- Cameron & Tyler Winklevoss
- Susa Ventures (tier 1 healthcare VC)
- Bond Capital (General Partner Jay Simons' early-stage fund within Bond)
- Long Journey Ventures (investor in Uber, Notion, Loom, Affirm etc.)
Influencers
- Shaan Puri (angel and podcast host of my first million)
- Brooke Monke (50 million followers across socials)
- Logan Paul
- Steve Aoki
- Justin Mares (founder of Truemed)
- Giannis Antetokounmpo
- Kylian Mbappé
We’re proud to be a global team and welcome talent from around the world. We offer visa sponsorship and can support relocation to the United States for the right candidates.