Head of Distribution

Essential Functions (Duties & Responsibilities)

• Ideate and develop data-driven proposals, platforms, recap templates, and case studies that communicate the value of the Lakers brand and address partnership KPIs
• Leverage both internal and third-party data sources to assist Partnership Sales and Activation team and in developing, implementing, and maintaining a data-driven strategy, highlighting the distinctive sponsorship value of the Los Angeles Lakers brand
• Research prospective partners, industries, competitive landscapes, consumer behavior, and sponsorship trends to uncover new revenue opportunities
• Organize and participate in cross-functional meetings with internal stakeholders (Marketing, Community, Social, etc.) to help create compelling partner concepts that are executable and aligned with the organization’s philosophy and standards
• Articulate and present integrated sponsorship presentations to internal decision-makers
• Work with internal creative team to maintain brand standard and develop compelling visual storytelling within partnership proposals
• Leverage CRM platforms (e.g., Salesforce/KORE) to assist sales with inventory insights, inventory tracking, and partner record management
• Support sponsorship valuation by analyzing market benchmarks, media exposure, fan data, inventory performance, and historical partnership results
• Prepare competitive intelligence reports, league benchmarking analyses, and category insights to inform strategic decision-making
• Monitor NBA and overall sports marketplace trends to identify opportunities for new sales prospecting and outreach

Education & Experience

• Bachelor’s Degree required, preferably in Marketing, Advertising, or related field
• Minimum four (4) years of full-time work experience in partnership strategy, integrated marketing, business development, sponsorship sales or activation, preferably at a team or agency

Technology Capabilities

• CRM (e.g., Salesforce/KORE)
• Microsoft Office
• Adobe Suite
• Tableau

Knowledge, Skills, Abilities

• Results oriented, self-starter with strong work ethic and ability to handle multiple projects and deadlines in a fast-paced environment
• Strong analytical skills with the ability to collect, organize, analyze, and disseminate significant amounts of information with attention to detail and accuracy
• Team player with a passion for problem-solving and willingness to learn
• Able to simultaneously manage multiple projects, effectively prioritize workload, and own deliverables from start to finish
• Strategic and critical thinker with outstanding verbal and written communication skills
• Experience in receiving brand objectives/KPIs and developing compelling and impactful integrated marketing partnership presentations
• Proven experience with Microsoft Office, Adobe Creative tools, and Tableau
• Familiarity with the Los Angeles Lakers and/or sports industry preferred
• Possess excellent organizational, interpersonal, and time management skills
• Possess strong technical, analytical, critical thinking and problem-solving skills
• Comfortable working in a fast-paced, urgent project environment

Physical Demands

• Ability to lift up to 25 lbs. and walk significant distances in the arena on game day

Pay Range

The pay range for this role is $72,500 - $82,500 annually.

Location

El Segundo (offices M-F), downtown Los Angeles (Crypto.com Area for select Lakers home games), and other off-site client meetings

Travel

Up to 5% of the time for league meetings, conferences and pre-season games

Hours

Regular office hours M-F plus nights & weekends for game/client events

Employment Type

Full-time

Job Function

Consulting, Information Technology, and Sales

Industries

Spectator Sports