Head of Direct Measurement, Payment & Card Services (PCS)

About the role

The Head of Direct Measurement, Payment & Card Services (PCS), is responsible for leading the measurement strategy, data standardization, and performance reporting infrastructure across all PCS marketing functions. This leader will establish a consistent measurement framework that enables teams to evaluate marketing effectiveness, optimize investments, and connect marketing activities to cardmember and business outcomes. Partnering across PCS Marketing, Enterprise Analytics, Data & Technology, Finance, Product, and Business Line leadership, this role will create common KPI definitions, standardized reporting methodologies, and self-service dashboards that provide a single source of truth for marketing performance.

Responsibilities

Lead PCS Measurement Strategy

• Define and execute the measurement vision and roadmap for PCS Marketing.
• Establish a consistent framework for measuring performance across acquisition, onboarding, engagement, retention, loyalty, and portfolio marketing.
• Ensure measurement practices align to PCS growth objectives and key business outcomes.
• Serve as the senior leader responsible for advancing measurement maturity across the organization.

Build Enterprise Measurement Frameworks

• Develop and maintain a standardized PCS marketing measurement framework that can be applied consistently across all marketing teams.
• Define common KPI hierarchies, success metrics, reporting cadences, and performance scorecards.
• Establish standards for campaign measurement, attribution, incrementality testing, experimentation, and performance reporting.
• Create measurement playbooks that enable teams to evaluate marketing investments consistently.

Standardize Data & Reporting

• Lead efforts to standardize marketing data definitions, taxonomy, KPI calculations, and reporting methodologies across PCS.
• Partner with Enterprise Data, Technology, and Analytics teams to improve data quality, governance, and accessibility.
• Ensure a consistent source of truth exists for marketing performance reporting.
• Drive simplification and elimination of duplicate or conflicting measurement approaches.

Dashboard & Analytics Enablement

• Lead development of enterprise dashboards and reporting tools supporting marketing leaders and analytics teams across PCS.
• Partner with Analytics and Business Intelligence teams to design intuitive, actionable self-service reporting solutions.
• Ensure dashboards provide visibility into marketing effectiveness, customer behavior, business outcomes, and investment performance.
• Create executive reporting solutions that support strategic decision-making and operating reviews.

Cross-Functional Leadership & Collaboration

• Collaborate closely with Portfolio Marketing, Direct Marketing, Loyalty, Small Business, Analytics, Finance, Risk, Product, and Technology teams.
• Build alignment around measurement standards, priorities, and governance processes.
• Influence senior stakeholders to adopt common frameworks and methodologies.
• Act as the connective leader across teams responsible for performance, insights, and business growth.

Performance Insights & Optimization

• Translate complex performance data into clear business recommendations for senior leadership.
• Identify opportunities to improve marketing effectiveness through deeper measurement and analytics.
• Foster a culture of accountability, experimentation, and continuous optimization.
• Leverage emerging analytics capabilities, AI, and automation to improve measurement efficiency and insights.

Requirements

• 12+ years of experience in marketing analytics, measurement, business intelligence, performance management, or related disciplines.
• Proven track record building enterprise measurement frameworks and KPI governance models.
• Experience leading large-scale data standardization and reporting initiatives.
• Demonstrated success partnering across marketing, analytics, technology, and business teams.
• Experience translating analytics into executive-level business recommendations.

Qualifications

Leadership competencies

• Strategic think