Head of Data Communications
Role
As we pursue our mission to enable anyone to turn their passion into a business and bring people together through commerce, we’re looking for a sharp, creative, and analytically-minded storyteller to join our Communications team. As our first Head of Data Communications, you'll establish the foundation for how Whatnot uses its platform insights to shape culture, earn media coverage, and define the live shopping category.
Responsibilities
Own the development of Whatnot's consumer research and trend report program, from concept and methodology through to media-ready packaging and launch
Use AI tooling, platform data, seller behavior, and buyer trends to surface insights that are newsworthy, culturally relevant, and category-defining
Partner closely with data, product, and category teams to identify stories hiding in the numbers and turn them into compelling narrative assets
Build a cadence of trend moments – seasonal, cultural, and category-specific – that keep Whatnot in the media conversation year-round
Build and own a recurring content franchise (blog, newsletter, or similar) that delivers original analysis on categories, seller economics, and the live commerce industry
Earned Media Execution
Shape story angles that are grounded in data and resonate with media and consumers
Identify opportunities to insert Whatnot into broader cultural and industry conversations with data-backed POVs
Develop press materials including pitch angles, backgrounders, and talking points anchored in research and insights
Official Spokesperson
Serve as an on-the-record spokesperson for Whatnot on consumer trends, category stories, and live shopping culture, representing the brand with press, on camera, and at events
Translate platform data and buyer/seller insights into sharp, quotable narratives that position Whatnot as the definitive voice on what's trending and what's next
Qualifications
7-10+ years of PR, communications, economist or journalism experience, with a strong track record in communications and data storytelling
Demonstrated experience developing and launching data-driven reports, trend studies, or research-backed earned media programs
Strong analytical instincts: you're comfortable working with data sets and translating findings into narratives that resonate with press and consumers alike. You know what makes a compelling story and can identify newsworthy insights within data
Excitement for AI tools across research, data analysis and day-to-day work. You don't need to be an expert, but you're curious and want to get better
Experience working with media and editorial. Solid media relationships across consumer, lifestyle, and tech outlets, both traditional and new media are a huge plus
Exceptional writing skills: you can turn a data point into a headline and a trend into a story. Ability to translate data into clear, culturally relevant narratives that resonate with broad audiences
Experience working in fast-paced, high-growth tech, marketplace, entertainment, or creator-driven companies
Benefits
Generous Holiday and Time off Policy
Health Insurance options including Medical, Dental, Vision
Work From Home Support
Home office setup allowance
Monthly allowance for cell phone and internet
Care benefits
Monthly allowance for wellness
Annual allowance towards Childcare
Lifetime benefit for family planning, such as adoption or fertility expenses
Roth and Traditional 401k offerings for Traditional and Roth accounts in the US (employer match up to 4% of base salary)
Pension plans internationally
Monthly allowance to dogfood the app
All Whatnauts are expected to develop a deep understanding of our product. We're passionate about building the best user experience, and all employees are expected to use Whatnot as both a buyer and a seller as part of their job (our dogfooding budget makes this fun and easy!)
Parental Leave
16 weeks of paid parental leave + one month gradual return to work