Head of Core DI Product and Market Strategy (Hybrid)

About the role

The Head of Core DI Product and Market Strategy serves as a strategic bridge between product development, competitive analysis, and distribution sales operations. This role is responsible for leading efforts to gather, analyze, and synthesize market trends, competitor movements, and customer insights to inform product strategy and positioning.

Responsibilities

• Translate distribution insights into actionable products and business strategies.
• Monitor industry trends and emerging threats to maintain strategic advantage.
• Lead competitive intelligence and market research initiatives specific to insurance products and distribution channels.
• Partner with distribution sales teams to capture and act on frontline insights, emerging needs, and competitive threats.
• Equip sales and marketing teams with data-driven tools, training, and messaging that reflect current market dynamics.
• Collaborate with Product, Underwriting, and Marketing to align strategy with distribution realities and customer expectations.
• Define and execute the long-term product strategy aligned with business objectives and market trends across new and existing channels.
• Leverage customer insights, behavioral data, and market research to inform product decisions and deliver best in class products and customer solutions.
• Lead quarterly research on product/program ideation, working with Design Team to detail out new potential features or programs.
• Partner with technology, marketing, operations, and distribution to ensure successful product launches and lifecycle management (go-to-market).
• Identify customer target market segments based on demographics, financial goals, risk tolerance, and technology use patterns.
• Leverage Key Performance Indicators (KPIs) to monitor, evaluate, and drive success across projects and initiatives, ensuring alignment with organizational goals and continuous improvement.
• Represent the company in industry forums, broker roadshows, and with our distribution partners.
• Be responsible for competitive intelligence efforts, including: tracking competitor product features, pricing, and positioning.
• Prepare competitive benchmarking reports for leadership and maintain a competition dashboard.
• Support training and communication efforts to ensure internal and external teams understand product features and competitive positioning.

Requirements

You have Demonstrated the ability to identify and effectively articulate the customer problem being solved by a product/offering effort.

Demonstrated success partnering with technology, marketing, operations, and distribution teams to drive go-to-market strategies and manage product lifecycles.

Direct relationships with Senior Management and enterprise associates.

Strong analytical and problem-solving skills with the ability to synthesize findings and troubleshoot issues.

Experience with agile and waterfall implementation methods.

Extremely strong Microsoft Office skills (Word, PowerPoint, Excel, Visio) – expert Excel experience a plus.

Extremely strong Adobe Acrobat Professional skills.

A demonstrated ability to quickly learn and understand business processes.

Bachelor’s Degree or equivalent experience required.

Qualifications

7+ years of experience in individual disability insurance.

5+ years experience working directly with distribution partners.

Exceptional interpersonal and communication, both verbal and written, skills.

Skills

Profound understanding of market trends and competitive landscape.

Strong project management and team collaboration skills.

Ability to work independently and make decisions with minimal supervision.

Excellent time management and organizational skills.

Benefits

Not specified.

Pay

$110,350.00 - $181,285.00

Schedule

Hybrid, 3 days a week, in Pittsfield, MA.